InfoTrust Articles

What Is the Entitlement Gap and How Can We Close It?

What Is the Entitlement Gap and How Can We Close It?

You’ve worked hard, shown consistent results, grown as a leader, and taken on greater responsibility in your department. Now, it’s time to ask for…

8-minute read

What Are Cookies on a Browser? A Beginner’s Guide on How They Work

What Are Cookies on a Browser? A Beginner’s Guide on How They Work

Person A: After getting vaccine shot number two, on the way to the exit they had a table of free cookies. I wanted to…

5-minute read

Stay in the Know: The Best Resources for Engineers

Stay in the Know: The Best Resources for Engineers

As an engineer, you know continual learning and growth is just as important as execution in your day-to-day role. The best engineers are not…

2-minute read

Million Dollar Women: How InfoTrust Supports Women Entrepreneurs

Million Dollar Women: How InfoTrust Supports Women Entrepreneurs

Impact and growth are two of InfoTrust’s core values. The notions of taking initiative and becoming great at something are part of our DNA….

4-minute read

Peter Crofut, Google Industry Leader, Joins InfoTrust as Director of Partnerships

Peter Crofut, Google Industry Leader, Joins InfoTrust as Director of Partnerships

InfoTrust, a leading Google Marketing Platform Consultancy and Partner, announced today that Google executive Peter Crofut will join the company as Director of Partnerships…

3-minute read

Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

In June, InfoTrust hosted a Durability Summit, where we discussed what it means to build a sustainable digital analytics marketing practice, considering all the…

9-minute read

InfoTrust Selected as a Best Employer in Ohio for Third Consecutive Year

InfoTrust Selected as a Best Employer in Ohio for Third Consecutive Year

InfoTrust is thrilled to formally announce we are named as a Best Employer in Ohio by Crain’s Cleveland Business and are number one in…

3-minute read

How Advertisers Should Plan for Activation in a Reduced Cookie World

How Advertisers Should Plan for Activation in a Reduced Cookie World

By now, you’ve likely heard Google Chrome will be removing the ability to use third-party cookies in 2022. Safari and Firefox have already removed…

6-minute read

What JeVon McCormick Taught Us About Vulnerability

What JeVon McCormick Taught Us About Vulnerability

“If I can be where I am today, anything is possible.” These were the parting words of JeVon McCormick, the President and CEO of…

6-minute read

How Does Google Data Studio Compare to Looker?

How Does Google Data Studio Compare to Looker?

Google Data Studio is a fairly prevalent tool for organizations using the Google marketing and analytics stack. Not only is Data Studio simple, free…

5-minute read

Post-Durability Summit 2021 Q&A: You Asked Questions … We’ve Got Answers

Post-Durability Summit 2021 Q&A: You Asked Questions … We’ve Got Answers

InfoTrust recently hosted a Durability Summit, focusing on one of the largest changes the industry has seen in decades: major shifts in the realm…

5-minute read

What Is a Data Layer?

What Is a Data Layer?

Simply put, a data layer is a JavaScript object that exists in the source code of a website and serves as a conduit for…

6-minute read

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