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A common frustration among marketers and digital analysts when using multiple analytics platforms is the existence of data discrepancies. Due to these inconsistencies, it…
In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…
A common challenge developers face when working on a project is application hosting. I’ve found serverless solutions to be appealing for many reasons (scalability,…
“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…
Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…
Although Jan. 1, 2020, was the official date of Python 2’s retirement, the last major version is actually set for April 2020. After that…
Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…
As consumer buying habits and product/service research continue to move online, the need to develop and maintain a strong digital strategy is a must….
The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…
“Amazing things happen when smart, capable people believe they can achieve something.” This statement from philanthropist, entrepreneur, and founder of Priceline.com, Jeff Hoffman, encapsulates…
When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…
Congratulations on landing an interview with a great company! The team values what they’ve seen so far on your resume and are interested in…
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