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The Importance of Video Marketing – part 3 – Tracking YouTube Player Events in Google Analytics

The Importance of Video Marketing – part 3 – Tracking YouTube Player Events in Google Analytics

After 3 weeks of eager anticipation, the third and final part of my “Importance of Video Marketing” series has finally arrived! Part 1 emphasized…

Universal Analytics from Google Analytics

Universal Analytics from Google Analytics

Last week, Google Analytics made a BIG announcement about changes to Google Analytics. One of the fundamental changes to Google Analytics is the introduction…

InfoTrust at the 2012 Best Places to Work Awards Ceremony

InfoTrust at the 2012 Best Places to Work Awards Ceremony

As you may have previously read in our news section, InfoTrust was named a 2012 Business Courier Best Places to Work finalist back in…

Google Analytics Custom Reports: Most Visited Times (Downloads Available)

Google Analytics Custom Reports: Most Visited Times (Downloads Available)

Web analytics tools are terrific for understanding web traffic trends throughout time.  While trends are valuable for making informed marketing decisions, understanding higher traffic periods of…

Announcement: Google Analytics Real-Time Supports Profiles

Announcement: Google Analytics Real-Time Supports Profiles

On Wednesday, Google made a very important announcement about Google Analytics Real-Time functionality. Starting Wednesday, data that you see in Real-Time is profile specific. This feature…

The Importance of Video Marketing – part 2 – YouTube Analytics

The Importance of Video Marketing – part 2 – YouTube Analytics

As you may recall in The Importance of Video Marketing part 1, over 800 million unique users visit YouTube and watch over 4 billion hours of…

Google Analytics Tip: (not provided) Keywords and Landing Pages

Google Analytics Tip: (not provided) Keywords and Landing Pages

Google Analytics is wonderful for capturing visitor traffic data and giving web marketers insight to what those visitors are searching for to land on…

The Importance of Video Marketing – part 1

The Importance of Video Marketing – part 1

According to a report released by Marketing Forecast, 2012 will be the year that online ad spending will surpass traditional print advertising. Online ad spending…

eMetrics & Google Tag Manager Announcement

eMetrics & Google Tag Manager Announcement

Earlier this week, Alex and I attended the eMetrics Summit in Boston. We came back on Tuesday night, so this blog post is hot…

Just Announced: Google Tag Manager

Just Announced: Google Tag Manager

Just minutes ago, Laura Holmes, Product Manager from Google, made an announcement about Google Tag Manager (GTM) at the eMetrics Summit in Boston. This new product will…

New InfoTrust Product: Tag Inspector

New InfoTrust Product: Tag Inspector

Challenged with the time consuming task of searching thousands of lines of code to locate marketing tags on your site? We are too, but…

InfoTrust named a Google Analytics Premium Authorized Reseller

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