Do You Need Google Analytics 360?

Do You Need Google Analytics 360?

The biggest Google Analytics announcement so far this year was made in March, when Google announced the Google Analytics 360 suite. Essentially, Google introduced…

7-minute read
Interview with Shama Hyder: From Academic to Digital Age Visionary

Interview with Shama Hyder: From Academic to Digital Age Visionary

Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The…

14-minute read
Interview with Joe Seale: New Tools and Scarce Talent

Interview with Joe Seale: New Tools and Scarce Talent

Joe Seale is VP and Digital Analytics Manager at Fifth Third Bank, headquartered in Cincinnati, Ohio. Previously, he served as the bank’s Senior Human…

20-minute read
Interview with Byron Ellis: Autoimmune Diseases to Big Data

Interview with Byron Ellis: Autoimmune Diseases to Big Data

Byron Ellis is the Chief Technology Officer at Spongecell, a Creative Management Platform that helps advertisers enhance the power of digital brand creative by…

11-minute read
Interview with JT Kostman: The State of Data Science

Interview with JT Kostman: The State of Data Science

JT Kostman is a Data Scientist, Mathematician, Psychologist and Chief Data Officer for Time Inc. Over the past 20 years he has provided data-driven…

11-minute read
[Interview] Predictive Analytics with Eric Siegel

[Interview] Predictive Analytics with Eric Siegel

Eric Siegel is the founder of Predictive Analytics World and one of the top thought leaders in this rapidly growing field. If you’re a little…

25-minute read
Interview with Dan McCarthy: Customer Centricity + Predict Disruption

Interview with Dan McCarthy: Customer Centricity + Predict Disruption

Dan McCarthy is the co-founder and chief statistician at Zodiac, a predictive analytics solution. We talked to Dan about statistics, customer-based corporate valuation, lifetime…

19-minute read
Standardizing Reports + Analytics Implementation – Areef Ahamad Interview

Standardizing Reports + Analytics Implementation – Areef Ahamad Interview

We had a chance to speak with Areef Ahamad, Senior Manager of Analytics at Luxottica Retail. Areef is an analytics manager with hands-on experience…

17-minute read
130% Higher ROI on Call Center Sales with Google Analytics

130% Higher ROI on Call Center Sales with Google Analytics

Pelican Water Systems helps families enjoy cleaner, safer, better-tasting water in their homes in an environmentally friendly way. They wanted to know which marketing…

2-minute read
Interview with Omar Christidis: Enabling Digital Disruption

Interview with Omar Christidis: Enabling Digital Disruption

Omar Christidis is founder and CEO of ArabNet, a hub for digital professionals and entrepreneurs to connect and learn. We spoke with Omar about…

13-minute read
Interview with Sonja Neuber: Challenges + Changes in Digital Marketing

Interview with Sonja Neuber: Challenges + Changes in Digital Marketing

Sonja Neuber is the Digital Marketing Director at Stealth Startup. Based in UAE, she brings her unique perspective on e-commerce, digital strategy and emerging…

9-minute read
Interview with Brian Clifton: Building Better Analytics Teams + Strategies

Interview with Brian Clifton: Building Better Analytics Teams + Strategies

Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimization using Google Analytics. He is also the author of Successful…

14-minute read

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