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Google Analytics Advanced Segments Discrepancy… or Not?

Google Analytics Advanced Segments Discrepancy… or Not?

Advanced segments are awesome because they provide ways to segment traffic based off premade data or custom segments.  They don’t need regex but still…

4-minute read
TechOlympics Expo 2013 Donations Needed!

TechOlympics Expo 2013 Donations Needed!

As many of our readers know InfoTrust takes community service and corporate responsibility very seriously. When we heard TechOlympics Expo 2013 was looking for corporate sponsors…

2-minute read
Google Analytics Feature You Should Always Use: Secondary Dimension

Google Analytics Feature You Should Always Use: Secondary Dimension

A typical day in a web analyst’s or digital marketer’s life usually consists of looking at online data or reports.  Although we have all…

5-minute read
6 Free Analytics Tools to Help You Understand Your Competitor’s Web Traffic

6 Free Analytics Tools to Help You Understand Your Competitor’s Web Traffic

While web analytics tools like as Google Analytics can provide intelligence into your own digital marketing and website performance, there is often a need…

2-minute read
How Hubspot can Improve your Event Marketing

How Hubspot can Improve your Event Marketing

When I began working at InfoTrust back in May 2012, I immediately took on the cumbersome task of promoting our monthly breakfast and digital…

3-minute read
Hubspot Analytics and Google Analytics in Perfect Harmony

Hubspot Analytics and Google Analytics in Perfect Harmony

Not a day goes by without someone asking us a question:  “what analytics tool should I be using?” The most recent example took place…

6-minute read
10 Tactics for Inbound Recruitment with HubSpot

10 Tactics for Inbound Recruitment with HubSpot

Inbound marketing is something organizations have now been using for years to attract visitors to their website, drive website conversions, increase their online presence…

6-minute read
Quick Tip: Google Analytics Real-Time For Testing Filters

Quick Tip: Google Analytics Real-Time For Testing Filters

There is nothing quite as good as instant results.  When I want to see if some sort of marketing tactic or campaign is working,…

4-minute read
Custom Search Engine for Top Google Analytics Blogs

Custom Search Engine for Top Google Analytics Blogs

In today’s modern digital age, marketers like myself are constantly seeking out shortcuts to find exactly what we want. In fact, that’s why Google…

2-minute read
Hands On Involvement

Hands On Involvement

2-minute read
10 Web Analytics Resolutions for 2013

10 Web Analytics Resolutions for 2013

New Year’s is the ideal time for making resolutions (that we keep until the second week of January). It seems like everyone around me…

5-minute read
Google Analytics Special Profiles and Filters: 3rd Party Analytics Tools like ClickTale

Google Analytics Special Profiles and Filters: 3rd Party Analytics Tools like ClickTale

In spirit of the holiday season, some of the InfoTrust gang went on a road trip!  This week, Andy, Andrew and I are attending…

4-minute read

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