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In early September, Google announced the roll out of Callouts, a new ad extension in AdWords. Callouts allow advertisers to show unique offers and…
The higher education landscape is becoming increasingly competitive. Prospective students can research colleges wherever they are, whether it be online at home, on a…
We are extremely excited that InfoTrust will be hosting Analytics That Excite 2014, the first web analytics conference to be held in Cincinnati. What is Analytics…
In today’s competitive higher education landscape, everyone is looking for an edge. While traditional marketing mediums such as radio, billboards, and television commercials still…
Nowadays, everybody has a blog. For those of us in the digital marketing and/or analytics realm, keeping up with the latest (and greatest) blogs…
Goals are one of the most powerful tools in Google Analytics. They give you the ability to track your business objectives on your website…
Our guru in online advertising, Jimmy Love, wrote a great post about why Bing and Yahoo! advertising may sometimes be better than using only…
Let’s start with what you probably already know: As of earlier this year, Google owns over 2/3 of the search market in the United States. By…
Being new to InfoTrust, I’ve had many of my friends and family ask a lot of questions about what our company does and what…
Team InfoTrust continues to grow and therefore so does the number of birthdays! This presents us with several new opportunities for.. Recently there…
Google’s new version of it’s analytics suite, Universal Analytics, has been out of beta for nearly two months. But many properties are still using…
Thanks to everyone that showed up this past Wednesday, May 14th, for Web Analytics Wednesday with Adam Singer! With 35 web analytics enthusiasts in…
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