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Recently, I was asked about switching from one web analytics tool to another. Specifically, what needs to be considered when making the transition and…
There are many reasons to work at InfoTrust. If you ask some, they may say free lunch. If you ask others, they might say…
When looking at your analytics report there are numbers on numbers on numbers, you have no idea where to begin. Let me tell you,…
January 2015 marked my two year anniversary at InfoTrust. One of the most frequent comments I receive when talking with my friends and family…
These days, if you’re like me, you’ve probably heard the term “big data” so much that its mention makes you sick to your stomach….
Last Wednesday InfoTrust attended a Cincinnati Cyclones game at US Bank Arena, getting VIP treatment at the All Access Bar & Grill. Despite a…
At InfoTrust, there is such a thing as a free lunch. It is a benefit that we provide each day to our employees. Depending…
Last week we had a special webinar guest: Neil Hoyne, Head of Customer Analytics at Google! He joined Michael Loban, CMO at InfoTrust, in…
Congratulations, your company has been growing! You’re probably already invested in online advertising, whether search, display, or both, but it’s beginning to overwhelm you….
InfoTrust is pleased to announce that, after once again completing our certification exam, we will remain a Bing Ads Accredited Professional company for another…
Let’s face it, web analytics tools have been around for a while. Google Analytics was created in 2006, after a 2005 purchase of Urchin….
Last week we had a special webinar guest: Jesse Nichols, Industry Solutions & Partnerships for Google Analytics Premium! He joined Michael Loban, CMO at…
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