An Interview with a HubSpot Inbound Marketer

An Interview with a HubSpot Inbound Marketer

Last week I interviewed Nick Salvatoriello, Inbound Marketing Professor at HubSpot, to pick his brain on how he got started with inbound marketing, advantages of…

8-minute read
Web Analytics and Online Advertising Tools for Top eCommerce Sites

Web Analytics and Online Advertising Tools for Top eCommerce Sites

In preparation for our upcoming seminar and webinar on Tracking eCommerce Success with Google Analytics, I decided to conduct some research on top Commerce…

6-minute read
InfoTrust Adds 3 new Google Adwords Qualified Individuals

InfoTrust Adds 3 new Google Adwords Qualified Individuals

InfoTrust is excited to announce that three team members have all joined the prestigious ranks of becoming a Google Adwords Qualified Individual! Amin Shawki…

2-minute read
Digital Marketing Best Practices for Manufacturers

Digital Marketing Best Practices for Manufacturers

According to Hubspot, over â…“ of the world’s population is on the Internet…with 8 new people added every second. Needless to say, digital marketing…

5-minute read
The Importance of Social Media in e-Commerce

The Importance of Social Media in e-Commerce

The growth of social media in today’s day and age is astonishing to say the least. According to Hubspot, social media use in the…

4-minute read
Google Analytics Multi-Channel Conversion Segments for eCommerce

Google Analytics Multi-Channel Conversion Segments for eCommerce

So following up on a previous post about Multi-Channel Funnel Reports and Attribution, I had to describe an awesome feature with these Google Analytics reports,…

5-minute read
Google Analytics Multi-Channel Attribution and Funnels for eCommerce

Google Analytics Multi-Channel Attribution and Funnels for eCommerce

A few frequently used terms in the analytics industry lately include “multi-channel tracking”, “attribution modeling”, and “multi-funnel conversions”.  All fancy ways to say the…

4-minute read
April's Web Analytics Wednesday with BrightTag

April's Web Analytics Wednesday with BrightTag

Cincinnati’s Web Analytics Wednesday returned last night at a brand new location, Washington Platform, with a pair of brand new guest speakers, Adam Maciasz…

2-minute read
5 Google Analytics Tracking Tips for Global Enterprise Sites

5 Google Analytics Tracking Tips for Global Enterprise Sites

Whether you are a news site that has a global presence, an eCommerce site with a broad consumer base, or just a large multi-country…

5-minute read
Inbound Marketing Summit 2013 Recap

Inbound Marketing Summit 2013 Recap

Michael Loban, Amin Shawki, and Jimmy Love represented InfoTrust at the 2nd annual Inbound Marketing Summit in New York City this year. Michael presented…

3-minute read
The Future of Advertising – Inbound Marketing Summit 2013

The Future of Advertising – Inbound Marketing Summit 2013

Generally I do not write opinion posts about broad topics like “the future of advertising.” However, in two weeks I am speaking on a…

7-minute read
InfoTrust named the Blue Ash 2013 Emerging Business of the Year!

InfoTrust named the Blue Ash 2013 Emerging Business of the Year!

(Left to Right) Michael Loban, Alex Yastrebenetsky and James Love represented InfoTrust at the 2nd Annual Blue Ash Business Awards hosted by the Cincinnati…

2-minute read

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