Meta, GDPR, and Consent: The Future of Targeting on Facebook and Instagram

Meta, GDPR, and Consent: The Future of Targeting on Facebook and Instagram

For much of 2023, marketers and advertisers have been wrestling with the question of Meta’s GDPR compliance. The ongoing saga has left everyone in…

9-minute read
How to Use Google Analytics 4 Explorations to Optimize Your Conversion Rates: A Deep Dive into Funnel Analysis

How to Use Google Analytics 4 Explorations to Optimize Your Conversion Rates: A Deep Dive into Funnel Analysis

In the ever-evolving world of digital marketing, understanding user behavior is paramount to success. Google Analytics 4 (GA4) is the latest iteration of Google’s…

6-minute read
How to Prepare for the Final Universal Analytics Sunset

How to Prepare for the Final Universal Analytics Sunset

Most everyone in the digital analytics industry has heard about the Universal Analytics (UA) sunset for Google Analytics (GA) properties. The first round of…

4-minute read
Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Advancements in AI in 2023 have made it possible for brands to unlock many benefits, from greater efficiencies to deeper insights to media optimization….

7-minute read
HIPAA Compliance and Tracking Technologies: Anticipating OCR’s Top Inquiries

HIPAA Compliance and Tracking Technologies: Anticipating OCR’s Top Inquiries

**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…

10-minute read
Google Analytics 4 Automigration Essentials

Google Analytics 4 Automigration Essentials

Introduction: Universal Analytics 360 Sunset Ladies and gentlemen, marketers, and data enthusiasts, the digital world is evolving faster than a cheetah on caffeine, and…

5-minute read
Universal Analytics and Google Analytics 4: A Comparison

Universal Analytics and Google Analytics 4: A Comparison

Universal Analytics (UA) is an earlier version of analytics and supports web measurement. It is built for a generation of online measurement that was…

5-minute read
Navigating Conversions and Channel Paths in Google Analytics 4

Navigating Conversions and Channel Paths in Google Analytics 4

The shift from Universal Analytics to Google Analytics 4 (GA4) has brought a range of new capabilities and insights for marketers and analysts. Among…

3-minute read
California Delete Act: A Quick Guide for Marketers and Advertisers

California Delete Act: A Quick Guide for Marketers and Advertisers

The California Delete Act was signed into law on Oct. 10, 2023. The new law will make it easier for California consumers to enact…

6-minute read
Understanding Google Analytics 4 Account Architecture for Beginners

Understanding Google Analytics 4 Account Architecture for Beginners

InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident data-driven decisions. We believe in making a positive change in…

3-minute read
Why CMOs Should Care about Server-Side Tag Management

Why CMOs Should Care about Server-Side Tag Management

Being a CMO in today’s shifting MarTech landscape is not a relaxed position. Technology is changing more often than the weather, and maintaining the…

6-minute read
Catch InfoTrust On-Stage, at the Quanties, or Giving Back at the 2023 DAA OneConference

Catch InfoTrust On-Stage, at the Quanties, or Giving Back at the 2023 DAA OneConference

InfoTrust is thrilled to be recognized as finalists in two categories at the upcoming 2023 Digital Analytics Association (DAA) Quanties Awards! InfoTrust was listed…

3-minute read
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