InfoTrust Articles

TechOlympics Expo 2013 Donations Needed!

As many of our readers know InfoTrust takes community service and corporate responsibility very seriously. When we heard TechOlympics Expo 2013 was looking for corporate sponsors…

Google Analytics Feature You Should Always Use: Secondary Dimension

A typical day in a web analyst’s or digital marketer’s life usually consists of looking at online data or reports.  Although we have all…

6 Free Analytics Tools to Help Understand Your Competitor’s Web Traffic

While web analytics tools such as Google Analytics can provide intelligence into your own digital marketing and website performance, there is often a need…

How Hubspot can Improve your Event Marketing

When I began working at InfoTrust back in May 2012, I immediately took on the cumbersome task of promoting our monthly breakfast and digital…

Hubspot Analytics and Google Analytics in Perfect Harmony

Not a day goes by without someone asking us a question:  “what analytics tool should I be using?” The most recent example took place…

Quick Tip: Google Analytics Real-Time For Testing Filters

There is nothing quite as good as instant results.  When I want to see if some sort of marketing tactic or campaign is working,…

Custom Search Engine for Top Google Analytics Blogs

In today’s modern digital age, marketers like myself are constantly seeking out shortcuts to find exactly what we want. In fact, that’s why Google…

Hands On Involvement With The InfoTrust Team

10 Web Analytics Resolutions for 2013

New Year’s is the ideal time for making resolutions (that we keep until the second week of January). It seems like everyone around me…

Google Analytics Special Profiles + Filters: 3rd Party Analytics Tools

In spirit of the holiday season, some of the InfoTrust gang went on a road trip!  This week, Andy, Andrew and I are attending…

Google Tag Manager adds more support for marketing tags

Just fresh off Google Analytics Blog, Tagging just got easier: Built-in templates for popular tags in Google Tag Manager. Using a marketing tag template is…

Google Analytics Reporting: Goal Flow

Two weeks ago I wrote about the Visitors Flow Report in Google Analytics and how it can visually display the navigation visitors take while…