InfoTrust Articles

Ensuring Google Analytics is Running Properly

Once you’ve pasted the necessary JavaScript code into the pages you wish to track with Google Analytics, there are a handful of ways to…

InfoTrust Web Analytics Resources

A few days ago I started to organize all of our Analytics training resources and as a result I’ve created the first article in…

Web Development Special: Dart Tracker Alpha part 2

I have made a lot of web development progress on my Dart Tracker App since my last post. The HTML5 App remains in its alpha…

What do I do when my traffic exceeds 10M hits per month?

Congratulations, you are in the prestigious club of web analysts who get to work on a web property that generates over 10M hits per…

Introduction to Google Analytics Sampling

First, lets begin by discuss what sampling is. According to Wikipedia:

Beginner’s Web Analytics Guide: How to Track Social Media Links in GA

Google Analytics is a very nifty and necessary tool to measure your digital and inbound marketing efforts.  As a social media enthusiast myself, I’m always looking…

Goodbye Google Optimizer, Welcome Google Analytics Content Experiments

There has been a lot of new and exciting  changes coming from the Google Analytics team lately. This Friday, June 1st, Google officially announced…

Congratulations to Our Team Member, Amin Shawki!

As a two times Bearcat and a University of Cincinnati College of Business graduate (MBA ’02), it is a special pleasure to share an…

2011 Web Analytics Review InfoGraphic

8 reasons why Google Analytics Real-Time is so awesome

I have recently become a huge fan of Google Analytics Real-Time. In this blog post we will quickly review some important tips about using…

Real-Time Google Analytics and Profile Data

Here is a real-life question we were asked during a recent training:

User Experience Quick Tips from Digital Summit

In our trip down to Atlanta, Georgia, for the Digital Media Summit, there was a repeating pattern of the connections between User Experience, Social…