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**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…
Introduction: Universal Analytics 360 Sunset Ladies and gentlemen, marketers, and data enthusiasts, the digital world is evolving faster than a cheetah on caffeine, and…
Universal Analytics (UA) is an earlier version of analytics and supports web measurement. It is built for a generation of online measurement that was…
The shift from Universal Analytics to Google Analytics 4 (GA4) has brought a range of new capabilities and insights for marketers and analysts. Among…
The California Delete Act was signed into law on Oct. 10, 2023. The new law will make it easier for California consumers to enact…
InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident data-driven decisions. We believe in making a positive change in…
Being a CMO in today’s shifting MarTech landscape is not a relaxed position. Technology is changing more often than the weather, and maintaining the…
InfoTrust is thrilled to be recognized as finalists in two categories at the upcoming 2023 Digital Analytics Association (DAA) Quanties Awards! InfoTrust was listed…
This summer, I attended Black Tech Week in Cincinnati, Ohio presented by Lightship Capital. The mission is to bring together people from many different…
August 24, 2023—I knew this day was not going to be an ordinary day. However, even with that awareness, I was not prepared for…
Well, we’ve had a good run but our time with Google Optimize is coming to an end. By now you’ve probably heard that Google…
InfoTrust is thrilled to announce it has been certified as a Gold Partner of Optimizely, the leading digital experience platform (DXP) provider. To achieve…
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