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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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InfoTrust Articles

Healthcare’s Digital Pulse: 8 Web Analytics Trends for 2025

Healthcare’s Digital Pulse: 8 Web Analytics Trends for 2025

The healthcare industry is undergoing a digital transformation, and web analytics is at the forefront of this change. By leveraging data-driven insights, healthcare organizations…

5-minute read
Consumer Financial Data in Advertising: Critical Privacy Concerns

Consumer Financial Data in Advertising: Critical Privacy Concerns

As the holiday shopping season comes into full swing, many consumers may be surprised to learn that their purchase data is being monetized by…

6-minute read
Preparing for 2025: Digital Analytics Trends in Retail and E-Commerce

Preparing for 2025: Digital Analytics Trends in Retail and E-Commerce

“The marketing funnel is dead!”  “It’s time to embrace AI!” These are things digital marketers and e-commerce leaders are likely tired of hearing. While…

3-minute read
Analytics Trends in the Financial Services Industry to Watch for in 2025

Analytics Trends in the Financial Services Industry to Watch for in 2025

The analytical landscape has been an ever-moving target in recent years. Keeping up with your data collection methods and strategies is more important now…

7-minute read
New Consent Guidelines in Europe: What You Need to Know

New Consent Guidelines in Europe: What You Need to Know

When it comes to operational aspects of privacy compliance, consent can be difficult. Is explicit consent necessary? What technologies need consent? What processing activities…

6-minute read
Digital Publishing Industry Trends to Watch for in 2025: Maximizing First-Party Data Value and Traffic Quality

Digital Publishing Industry Trends to Watch for in 2025: Maximizing First-Party Data Value and Traffic Quality

This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…

11-minute read
Privacy-Centric Growth: How to Mature Your Privacy Program

Privacy-Centric Growth: How to Mature Your Privacy Program

It’s fairly safe to say that 2024 was the year of “cookieless” solutions. And may we hope this over-used term is finally dropped in…

26-minute read
Navigating Industry Consolidation: Why Brands Should Choose Independent MarTech Solution Providers

Navigating Industry Consolidation: Why Brands Should Choose Independent MarTech Solution Providers

In a groundbreaking move that could reshape the advertising world, Omnicom announced its acquisition of Interpublic Group. This merger marks a seismic shift in…

4-minute read
2024 Wrapped: Looking Back at a Year of Insights, Growth, and Impact

2024 Wrapped: Looking Back at a Year of Insights, Growth, and Impact

As the year comes to a close, we’re taking a moment to reflect on what an incredible journey 2024 has been. From insightful blogs…

2-minute read
What’s In Your Stack? Analyzing the MarTech Stack of the Global Retail Top 88 – 2024 Edition

What’s In Your Stack? Analyzing the MarTech Stack of the Global Retail Top 88 – 2024 Edition

Here at InfoTrust, we work with a variety of organizations, some of the largest corporations in the world. As such, we like to occasionally…

7-minute read
The Expanding Role of Tag Management in Digital Marketing and Ad Tech

The Expanding Role of Tag Management in Digital Marketing and Ad Tech

Over the last decade, tag management systems (TMS) have undergone significant changes, transforming the way digital marketing and analytics professionals manage and implement website…

6-minute read
Data Management vs. Data Governance: Differences Explained

Data Management vs. Data Governance: Differences Explained

People often confuse “data management” and “data governance”. ‌This summary will explain the difference between the two concepts, which are related but also critically…

4-minute read
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