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Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
Tag Auditing and Monitoring Platform Login >
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GA Scorecard
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GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
Certified Sales Partner
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Display & Video 360
Certified Sales Partner
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Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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InfoTrust Articles

Why CMOs Should Purchase Google Media Platform Licenses from a Partner that Doesn’t Execute Campaigns

Why CMOs Should Purchase Google Media Platform Licenses from a Partner that Doesn’t Execute Campaigns

So you’ve made the decision to use a reseller and control your own DV360 or CM360 license, instead of accessing these platforms through your…

5-minute read
InfoTrust Event Update: Introducing AdTech Unlocked

InfoTrust Event Update: Introducing AdTech Unlocked

In light of recent developments, specifically Google’s announcement to delay the deprecation of third-party cookies in Chrome, InfoTrust has renamed its upcoming full-day event…

2-minute read
How to Responsibly Use Analytics in Healthcare Marketing

How to Responsibly Use Analytics in Healthcare Marketing

The landscape of internet privacy is ever-evolving, especially within the last 3-4 years. As we saw with the GDPR regulations and CCPA, privacy is…

4-minute read
The Cookie Doesn’t Crumble: What to Know About Chrome’s Change of Plans for Third-Party Cookies

The Cookie Doesn’t Crumble: What to Know About Chrome’s Change of Plans for Third-Party Cookies

For four years, Google has asserted their plans to deprecate support for third-party cookies in the most widely used web browser on the market,…

7-minute read
What Is Data Governance and Why Is It Important?

What Is Data Governance and Why Is It Important?

Table of Contents Organizations can make better decisions with data. Data allows everyone to be more efficient and effective in decision making, which can…

33-minute read
InfOlympics: How InfoTrust Combines Fun with Fitness for Community Impact

InfOlympics: How InfoTrust Combines Fun with Fitness for Community Impact

At InfoTrust, our commitment to giving back is deeply embedded in our company culture. We organize four give-back events throughout the year, each designed…

4-minute read
Calculated Metrics in Google Analytics 4

Calculated Metrics in Google Analytics 4

Calculated metrics in Google Analytics 4 (GA4) take your analysis one step deeper by allowing you to create new calculations based off multiple existing…

4-minute read
How to Use UTM Parameters in Google Analytics 4

How to Use UTM Parameters in Google Analytics 4

One of the key questions we seek to answer when implementing web analytics measurement is “Where is my traffic coming from?” While Google Analytics…

4-minute read
Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Businesses are transitioning from Universal Analytics to Google Analytics 4 (GA4), familiarizing themselves with its features. Clients have specific use cases for accessing data…

4-minute read
Deciphering Your Data Supply Chain

Deciphering Your Data Supply Chain

I came across an article a while back: Seeing the Face of God in a Microchip Factory, which is a brilliant, fascinating read; here’s…

10-minute read
Choosing the Right Vendor: Why InfoTrust Does It Differently

Choosing the Right Vendor: Why InfoTrust Does It Differently

In today’s competitive business landscape, finding the right vendor for your organization can be a daunting task. With multiple vendors claiming to do everything,…

3-minute read
Navigating Google Analytics 360: Key Insights and Recommendations

Navigating Google Analytics 360: Key Insights and Recommendations

If you’re considering investing in Google Analytics 360 (GA360) but find yourself with questions about its features, purchase process, and benefits, you’re in the…

4-minute read
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