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In the realm of digital analytics and marketing operations, data isn’t just a resource—it’s the cornerstone of strategy and decision-making. However, the integrity and…
As marketers attempt to navigate the increasingly complex martech ecosystem, the intricacies of modern measurement and reporting make it easy to lose sight of…
In the current marketing landscape, demonstrating the effectiveness of marketing initiatives poses significant challenges for professionals across the field. The Fall 2023 CMO Survey…
In our rapidly evolving digital age, where technology is integrated into every aspect of our lives, the significance of data privacy in healthcare digital…
Most marketers are underutilizing user scoring models in their CRM strategies. Talk to most CRM marketers and they will view user scoring as an…
A holistic, full-funnel strategy is essential for digital marketers who aim to maximize the potential of their campaigns. The buying cycle is often not…
The role of the Chief Marketing Officer (CMO) is undergoing a significant transformation in 2024. New technologies like generative AI are disrupting traditional marketing…
This is part three in our AI-Ready Data Pipelines series. Read part one and part two here. Consent is not the only threat your…
The holiday season is a make-or-break period for many brands, underscoring the need for a comprehensive, sophisticated, and adaptable digital marketing strategy. With advancements…
Hi there! I’m Aditya Raj Singhal, a graduate student at the University of Cincinnati, currently pursuing my MS in Information Systems. As an international…
Agency life can be hard. There are a TON of variables and surprises bombarding you daily. Renewal wrenches are thrown. A key set of…
In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…
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