InfoTrust Articles

How to A/B Test to Optimize the Data Collection Consent Experience for Users

The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…

PII, Personal Data, Personal Information – What’s So “Personal” About It Anyway?

In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…

4 Practical Requirements for Compliant Tag Management

This past year has seen the acceleration of enforcement and fines levied against organizations for violations of privacy regulations across the globe. In August…

The Ultimate Guide to Compliant Tracking: Google Analytics 4

Table of Contents As of summer 2023, Google Analytics 4 is the only supported Google Analytics platform (enterprise GA4 360 organizations have access to…

What Every Marketer Needs to Know About Data Collection and Consumer Consent

Table of Contents As always, this is meant to be general guidance and should not be viewed as legal advice. Please consult with your…

Why First-Party Data Quality is So Important in Today’s Highly Regulated Environment

There’s a lot of buzz these days about data privacy and data quality. And rightly so: the push for tighter regulations around how companies…

What Are the Benefits of Data Governance?

What Is Data Governance and Stewardship? Data governance and stewardship is an ethic or discipline that adheres to the organization’s policy of how data—such…

What You Need to Know About Virginia’s Consumer Data Protection Act to Stay Compliant

In March of 2021, Virginia passed the Consumer Data Protection Act (CDPA) into law. With its passage, Virginia became the second state in the…

If You’re a Marketer or Advertiser, Here’s What You Need to Know About the Colorado Privacy Act

This summer, Colorado passed the newest privacy law in the United States—the Colorado Privacy Act (CPA). With its passage, Colorado joined Virginia and California…

Privacy and User Choice in the United States: Understanding Targeted and Behavioral Advertising Opt-Outs

With the recent passage of Virginia’s Consumer Data Protection Act (CDPA) and the Colorado Privacy Act (CPA), users in the United States saw their…

It Takes Two to Tango: Tag Monitoring & Consent Management Platforms

As we approach the end of 2021, what has become clear is that customers want to have full transparency over their personal data. That…

Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy