InfoTrust Articles

It Takes Two to Tango: Tag Monitoring & Consent Management Platforms

As we approach the end of 2021, what has become clear is that customers want to have full transparency over their personal data. That…

Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy

How to Properly Configure Consent Management with InfoTrust and Tag Inspector

In today’s privacy-focused environment, websites are highly reliant on first-party data. According to a recent Ipsos-Google study, 91% of internet users aged 16-74 say…

Tag Inspector Governance Module: Game Changer for Multi-Brand Organizations and Digital Privacy Officers

Hello, my name is Rick Bell. I am a customer data governance consultant for InfoTrust, which is a fancy way of saying I work…

What Is a Data Management Platform?

A data management platform (DMP) is used for collecting, organizing, and activating first, second, and third-party audience data from various sources. Once the data…

What Are First-Party Cookies?

We’ve all heard the term first, second, and third-party cookies being tossed around in the world of data analytics. So, what exactly are first-party…

The Finalized CPRA Draft Is Here: Specific Opt-Out Guidance for California Users

The CPRA Regulations to clarify and update the California Consumer Privacy Act (CCPA) are about to go into effect. The CCPA is intended to…

Colorado CPA Regulations Finalized | 3 Things You Need to Know

The Colorado Privacy Act goes into effect on July 1, 2023, and the regulations have been finalized. Here are some things you should know!…

What Is Consumer Data?

These days it seems like more and more people are asking this question. Most people have heard of consumer data but have a hard…

4 Reasons Marketers Should Care About PII

In today’s digital world, personal data has become a commodity. With the majority of advertising happening online, advertisers will pay top dollar for the…

Stay Ahead of the Game: Best Practices for the Virginia CDPA Data Protection Assessment

It’s not news that the Virginia CDPA went into effect January 1, 2023. With all eyes on the  California CPRA, Colorado’s CPA, and Connecticut’s…

Keep Your Home Clean with Tag Inspector

It’s no secret that recently the entire advertising technology (adtech) market has been going through a rough patch. The advent of Large Language Models…