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As we all know, websites collect tons of consumer data, and that data drives much of the advertising and marketing we see online. With…
Yell it from the rooftops: “Hashed data is NOT anonymous data!” For compliance professionals familiar with global regulations, this should not be a surprise….
If you are in the healthcare industry, you are likely well aware of the heightened scrutiny surrounding HIPAA compliance and the obligations organizations must…
InfoTrust was recently named as one of the 2024 Best Employers in Ohio. The annual list of the Best Employers in Ohio was created…
[Editor’s note: This press release was originally shared on tinuiti.com on Aug. 15, 2024. To see the original release, click here.] NEW YORK, NY – August…
In the world of digital analytics, understanding user behavior across sessions is crucial for making informed business decisions. Google Analytics 4 (GA4) has revolutionized…
In Universal Analytics (sometimes known as GA360 or GA3), the fundamental marketing traffic source dimensions include Channel Grouping, Source, Medium, and Campaign. This structure…
In today’s fast-paced digital marketing world, marketing leaders are always on the lookout for innovative ways to use AI. While AI is often associated…
So you’ve made the decision to use a reseller and control your own DV360 or CM360 license, instead of accessing these platforms through your…
In light of recent developments, specifically Google’s announcement to delay the deprecation of third-party cookies in Chrome, InfoTrust has renamed its upcoming full-day event…
The landscape of internet privacy is ever-evolving, especially within the last 3-4 years. As we saw with the GDPR regulations and CCPA, privacy is…
Marketing directors and CMOs often say it is difficult to get an accurate and insightful view across your entire marketing stack. There are significant…
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