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Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
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Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
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InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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Tag Inspector
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Looker Studio
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ADDITIONAL INFOTRUST PARTNERS
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Amplitude
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Osano
Consent Management Partner
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Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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InfoTrust Articles

How to Properly Configure Consent Management with InfoTrust and Tag Inspector

How to Properly Configure Consent Management with InfoTrust and Tag Inspector

In today’s privacy-focused environment, websites are highly reliant on first-party data. According to a recent Ipsos-Google study, 91% of internet users aged 16-74 say…

9-minute read
Tag Inspector Governance Module: Game Changer for Multi-Brand Organizations and Digital Privacy Officers

Tag Inspector Governance Module: Game Changer for Multi-Brand Organizations and Digital Privacy Officers

Hello, my name is Rick Bell. I am a customer data governance consultant for InfoTrust, which is a fancy way of saying I work…

6-minute read
What Is a Data Management Platform?

What Is a Data Management Platform?

A data management platform (DMP) is used for collecting, organizing, and activating first, second, and third-party audience data from various sources. Once the data…

5-minute read
What Are First-Party Cookies?

What Are First-Party Cookies?

We’ve all heard the term first, second, and third-party cookies being tossed around in the world of data analytics. So, what exactly are first-party…

3-minute read
The Finalized CPRA Draft Is Here: Specific Opt-Out Guidance for California Users

The Finalized CPRA Draft Is Here: Specific Opt-Out Guidance for California Users

The CPRA Regulations to clarify and update the California Consumer Privacy Act (CCPA) are about to go into effect. The CCPA is intended to…

12-minute read
Colorado CPA Regulations Finalized | 3 Things You Need to Know

Colorado CPA Regulations Finalized | 3 Things You Need to Know

The Colorado Privacy Act goes into effect on July 1, 2023, and the regulations have been finalized. Here are some things you should know!…

8-minute read
What Is Consumer Data?

What Is Consumer Data?

These days it seems like more and more people are asking this question. Most people have heard of consumer data but have a hard…

6-minute read
4 Reasons Marketers Should Care About PII

4 Reasons Marketers Should Care About PII

In today’s digital world, personal data has become a commodity. With the majority of advertising happening online, advertisers will pay top dollar for the…

5-minute read
Stay Ahead of the Game: Best Practices for the Virginia CDPA Data Protection Assessment

Stay Ahead of the Game: Best Practices for the Virginia CDPA Data Protection Assessment

It’s not news that the Virginia CDPA went into effect January 1, 2023. With all eyes on the  California CPRA, Colorado’s CPA, and Connecticut’s…

5-minute read
Keep Your Home Clean with Tag Inspector

Keep Your Home Clean with Tag Inspector

It’s no secret that recently the entire advertising technology (adtech) market has been going through a rough patch. The advent of Large Language Models…

3-minute read
Stay Compliant: How Utah’s Privacy Regulation Affects Targeted Advertising

Stay Compliant: How Utah’s Privacy Regulation Affects Targeted Advertising

The Utah Consumer Privacy Act (UCDPA) goes into effect December 31, 2023. The first determination an organization must make is does the UCDPA apply…

5-minute read
Are You Wiretapping Your Website Visitors?

Are You Wiretapping Your Website Visitors?

**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…

7-minute read
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