InfoTrust Recognized as 2020 Top Employer on State and National Lists

InfoTrust Recognized as 2020 Top Employer on State and National Lists

At InfoTrust, our entire team strives to make each day better than the one before. This outlook means using our company core values as…

4-minute read
Four Things You Can Automate Using the Google Tag Manager API

Four Things You Can Automate Using the Google Tag Manager API

If you are a CPG (Consumer-Packaged Goods) organization, or simply a company with multiple brands/markets/locations, you may have tens, hundreds, or even thousands of…

5-minute read
No, Safari Will Not Block First-Party Analytics Tracking

No, Safari Will Not Block First-Party Analytics Tracking

At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…

3-minute read
How to Improve Efficiency with Customized Web Apps

How to Improve Efficiency with Customized Web Apps

Think about some of your most time-consuming tasks that are performed by many employees in your business. Wouldn’t it be great if you can…

6-minute read
Getting Started with App + Web Reporting | Google Analytics

Getting Started with App + Web Reporting | Google Analytics

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

7-minute read
Using Google Analytics To Understand The CPG Consumer

Using Google Analytics To Understand The CPG Consumer

Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…

9-minute read
Intro to Regular Expressions, and How to Use Them

Intro to Regular Expressions, and How to Use Them

Do you ever wish you could search for multiple strings in a Google Analytics report? Or set up one trigger to fire on multiple…

6-minute read
How To Make Your Media Dollars Work Harder in 2020

How To Make Your Media Dollars Work Harder in 2020

Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…

9-minute read
Getting Started in Google Data Studio

Getting Started in Google Data Studio

With the Google Marketing Platform, you can create stunning dashboards using Data Studio. Data Studio enables teams to easily create dashboards in order to…

8-minute read
The State of Digital Analytics During a Pandemic Survey | InfoTrust

The State of Digital Analytics During a Pandemic Survey | InfoTrust

Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…

3-minute read
Native Google Analytics 360 Advertising Integrations and Their Benefits

Native Google Analytics 360 Advertising Integrations and Their Benefits

If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…

9-minute read
InfoTrust Extends No-Layoffs Pledge Through Oct. 1

InfoTrust Extends No-Layoffs Pledge Through Oct. 1

BLUE ASH, OHIO — On April 12, 2020, CEO Alex Yastrebenetsky announced that InfoTrust would be making a “No-Layoff Pledge” to its team members….

3-minute read

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