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Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
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Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
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GA Scorecard
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GOOGLE MARKETING PLATFORM (GMP)
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Search Ads 360
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Display & Video 360
Certified Sales Partner
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Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
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Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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InfoTrust Articles

What Is Tag Auditing and Why Does It Matter for Compliance?

What Is Tag Auditing and Why Does It Matter for Compliance?

In today’s digital ecosystem, businesses rely on various tracking technologies, such as tags and pixels, to collect data for analytics, marketing, and personalization. However,…

3-minute read
How to Transfer Your Google Analytics 360 License to a New Reseller Partner

How to Transfer Your Google Analytics 360 License to a New Reseller Partner

Transferring your Google Analytics 360 (GA360) license to a new reseller partner from an existing partner or away from a Google direct license can…

6-minute read
Building Community Through Our STAR Groups: Where Diversity Meets Growth at InfoTrust

Building Community Through Our STAR Groups: Where Diversity Meets Growth at InfoTrust

At InfoTrust,‌ our greatest strength lies in the diverse perspectives and experiences of our people. This isn’t just a statement—it’s a commitment we live…

6-minute read
Top Three Reasons to Upgrade to Google Analytics 360 (GA360)

Top Three Reasons to Upgrade to Google Analytics 360 (GA360)

Google Analytics 360 (GA360) offers advanced capabilities beyond the free version of Google Analytics, empowering organizations to enhance data accuracy, scale insights, and make…

6-minute read
Why Is My Website’s User Consent Not Working Properly?

Why Is My Website’s User Consent Not Working Properly?

User consent is a fundamental part of data privacy compliance, ensuring that websites collect and process user data legally and transparently. However, many businesses…

3-minute read
Google Analytics 4’s Role in the Larger Data Ecosystem

Google Analytics 4’s Role in the Larger Data Ecosystem

A client recently asked me, ‘Why is Google Analytics 4 (GA4) important? What is its value?’ This question—and its answer—are often oversimplified. When you…

4-minute read
Server-Side Client Configuration Demystified

Server-Side Client Configuration Demystified

Server-side tag management is a recommended step when focusing on privacy and ownership of your data. Server-side tagging can be a bit complex. However,…

6-minute read
How Do Cookies Impact Data Privacy Compliance?

How Do Cookies Impact Data Privacy Compliance?

Cookies, often broadly used to describe tracking technologies like tags and pixels, play a significant role in data privacy compliance. While “true” cookies, the…

3-minute read
Mastering AI For Marketing: How to Analyze AI-Driven Traffic in Google Analytics

Mastering AI For Marketing: How to Analyze AI-Driven Traffic in Google Analytics

In the rapidly evolving landscape of digital marketing, mastering the intricacies of AI is no longer just an advantage; it’s a necessity. In our…

15-minute read
Google Analytics 4: A Guide to Understanding and Configuring Segments

Google Analytics 4: A Guide to Understanding and Configuring Segments

As you explore your data in Google Analytics 4 (GA4), you may encounter the need to view and slice your data in more advanced…

6-minute read
The Risks of Unmonitored and Non-Compliant Tags on Your Website

The Risks of Unmonitored and Non-Compliant Tags on Your Website

In today’s digital landscape, tags and pixels are critical for advertising, analytics, and marketing optimization. However, unmonitored and non-compliant tags on your website can…

3-minute read
Consent Management Platforms: Buying Guide for 2025

Consent Management Platforms: Buying Guide for 2025

Tag and cookie consent management is in many ways the OG of website privacy compliance. Beginning in the mid-2010s, with updates and enforcement activity…

14-minute read
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