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In our omnipresent digital era, where varied online interactions across platforms shape consumer behavior, Consumer Packaged Goods (CPG) companies are increasingly recognizing the importance…
The media, broadcast, and digital publishing industry is undergoing a period of rapid transformation, driven by technological advancements, shifting consumer preferences, and evolving regulatory…
In the spirit of gratitude and giving, InfoTrust and our extended family joined hands with key community members including Jake McGinty from the Boys…
It’s no secret that the industry is focused on first-party data as a path forward into the “cookieless” future. As third-party cookies are fully…
You’ve probably come across the notion that Google Analytics 4 (GA4) and Universal Analytics (UA) are distinct platforms, despite both being products of Google….
In a world often driven by profits, I’m fortunate to work for a company that prioritizes giving back to the community. Being a part…
‘Tis the season for some new and improved Google Analytics 4 (GA4) features! Over the course of the next year, GA4 will be introducing…
While Google’s deprecation of third-party cookies has been a moving target for some time, it’s slated to finally happen in mid 2024. Google will test this…
As we navigate the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), questions about data migration, retroactivity, annotations, filters, and audience segments…
If you’ve recently stepped into the realm of Google Analytics 4 (GA4) and are scratching your head about the new kid on the block—Google…
Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…
In today’s digital marketing world, tracking and analyzing user behavior on your website is crucial for making data-driven decisions. Google Analytics 4 (GA4) is…
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