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Data analytics has become a cornerstone in transforming the healthcare industry, offering numerous advantages that enhance patient care, operational efficiency, and strategic decision-making. By…
Transferring your Google Analytics 360 (GA360) license to a new reseller partner from an existing partner or away from a Google direct license can…
At InfoTrust, our greatest strength lies in the diverse perspectives and experiences of our people. This isn’t just a statement—it’s a commitment we live…
Google Analytics 360 (GA360) offers advanced capabilities beyond the free version of Google Analytics, empowering organizations to enhance data accuracy, scale insights, and make…
A client recently asked me, ‘Why is Google Analytics 4 (GA4) important? What is its value?’ This question—and its answer—are often oversimplified. When you…
Server-side tag management is a recommended step when focusing on privacy and ownership of your data. Server-side tagging can be a bit complex. However,…
In the rapidly evolving landscape of digital marketing, mastering the intricacies of AI is no longer just an advantage; it’s a necessity. In our…
As you explore your data in Google Analytics 4 (GA4), you may encounter the need to view and slice your data in more advanced…
Benchmarking has been a long-anticipated feature since the release of the new Google Analytics. Many of my clients were asking for it—and now it’s…
With third-party cookies being phased out due to privacy laws and changes in browsers, marketers need to find new ways to target customers. Cookieless…
While the standard reporting features of Google Analytics 4 (GA4) cover a wide range of business use cases, every business has a unique set…
Should we engage an analytics solution or forge ahead internally? This is the dilemma I often encounter when speaking with potential clients. Organizations feel…
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