Digital Publishing Industry Trends to Watch for in 2025: Maximizing First-Party Data Value and Traffic Quality

Digital Publishing Industry Trends to Watch for in 2025: Maximizing First-Party Data Value and Traffic Quality

This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…

11-minute read
Navigating Industry Consolidation: Why Brands Should Choose Independent MarTech Solution Providers

Navigating Industry Consolidation: Why Brands Should Choose Independent MarTech Solution Providers

In a groundbreaking move that could reshape the advertising world, Omnicom announced its acquisition of Interpublic Group. This merger marks a seismic shift in…

4-minute read
2024 Wrapped: Looking Back at a Year of Insights, Growth, and Impact

2024 Wrapped: Looking Back at a Year of Insights, Growth, and Impact

As the year comes to a close, we’re taking a moment to reflect on what an incredible journey 2024 has been. From insightful blogs…

2-minute read
The Expanding Role of Tag Management in Digital Marketing and Ad Tech

The Expanding Role of Tag Management in Digital Marketing and Ad Tech

Over the last decade, tag management systems (TMS) have undergone significant changes, transforming the way digital marketing and analytics professionals manage and implement website…

6-minute read
Data Management vs. Data Governance: Differences Explained

Data Management vs. Data Governance: Differences Explained

People often confuse “data management” and “data governance”. ‌This summary will explain the difference between the two concepts, which are related but also critically…

4-minute read
Celebrating Excellence: InfoTrust Named a Great Place to Work for the Fifth Consecutive Year

Celebrating Excellence: InfoTrust Named a Great Place to Work for the Fifth Consecutive Year

InfoTrust has once again been certified as a Great Place to Work, marking the fifth consecutive year of earning this prestigious accolade. This recognition…

2-minute read
Benefits of Google’s Advanced Consent Mode

Benefits of Google’s Advanced Consent Mode

Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user engagement…

6-minute read
What Is Event Tracking? (Use Cases and Tools)

What Is Event Tracking? (Use Cases and Tools)

Event tracking is an essential part of your website data collection architecture. Apart from tracking pageviews and demographic details about your users, you can…

3-minute read
Customizing Google Analytics 4 Consent Mode: How to Tailor Your Settings to Your Business Needs

Customizing Google Analytics 4 Consent Mode: How to Tailor Your Settings to Your Business Needs

Consent Mode’s primary purpose is to mitigate losing data to users who have not consented while still respecting data privacy. To mitigate data loss,…

3-minute read
Dimension and Metric Scoping in Google Analytics 4: Essential Context for Understanding and Analyzing Your Data

Dimension and Metric Scoping in Google Analytics 4: Essential Context for Understanding and Analyzing Your Data

As the analytics world has transitioned from the supremacy of Universal Analytics into the new era of Google Analytics 4 (GA4), it has become…

6-minute read
Fixing Common Google Analytics 4 for Firebase Tracking Issues: Troubleshooting Tips

Fixing Common Google Analytics 4 for Firebase Tracking Issues: Troubleshooting Tips

When working with Google Analytics 4 (GA4) for Firebase, tracking issues can disrupt the accuracy of your data and impact decision-making. In this guide,…

4-minute read
Google Analytics 4 Data Import: What Can I Import and Is It Retroactive?

Google Analytics 4 Data Import: What Can I Import and Is It Retroactive?

Data Import allows you to add external data to your existing Google Analytics 4 (GA4) data. The data you can import is categorized into…

3-minute read