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Consent Mode’s primary purpose is to mitigate losing data to users who have not consented while still respecting data privacy. To mitigate data loss,…
As the analytics world has transitioned from the supremacy of Universal Analytics into the new era of Google Analytics 4 (GA4), it has become…
When working with Google Analytics 4 (GA4) for Firebase, tracking issues can disrupt the accuracy of your data and impact decision-making. In this guide,…
Data Import allows you to add external data to your existing Google Analytics 4 (GA4) data. The data you can import is categorized into…
In the realm of digital analytics and marketing operations, data isn’t just a resource—it’s the cornerstone of strategy and decision-making. However, the integrity and…
As marketers attempt to navigate the increasingly complex martech ecosystem, the intricacies of modern measurement and reporting make it easy to lose sight of…
In the current marketing landscape, demonstrating the effectiveness of marketing initiatives poses significant challenges for professionals across the field. The Fall 2023 CMO Survey…
In our rapidly evolving digital age, where technology is integrated into every aspect of our lives, the significance of data privacy in healthcare digital…
Most marketers are underutilizing user scoring models in their CRM strategies. Talk to most CRM marketers and they will view user scoring as an…
A holistic, full-funnel strategy is essential for digital marketers who aim to maximize the potential of their campaigns. The buying cycle is often not…
The role of the Chief Marketing Officer (CMO) is undergoing a significant transformation in 2024. New technologies like generative AI are disrupting traditional marketing…
This is part three in our AI-Ready Data Pipelines series. Read part one and part two here. Consent is not the only threat your…
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