California SB 690 and CIPA: What It Means for Tag Governance

California SB 690 and CIPA: What It Means for Tag Governance

California Senate Bill 690 (SB 690) targets the recent explosion of website privacy litigation by amending CIPA’s civil remedy provision. Rather than rendering unmanaged…

2-minute read
Tag Inspector: August 2026 Release Notes

Tag Inspector: August 2026 Release Notes

The Tag Inspector August Release expands compliance capabilities by introducing explicit CMP coverage verification, granular consent condition auditing, and support for server-side Google Tag…

2-minute read
Why Is My Website’s User Consent Not Working Properly?

Why Is My Website’s User Consent Not Working Properly?

User consent is a fundamental part of data privacy compliance, ensuring that websites collect and process user data legally and transparently. However, many businesses…

8-minute read
What New Jersey’s New Data Broker Law Means for Marketers

What New Jersey’s New Data Broker Law Means for Marketers

New Jersey signed A5328 into law on June 30, 2026, and most of it took effect immediately. Marketers and marketing technology teams that operate…

6-minute read
AI Didn’t Kill The PM Job, It Raised The Bar

AI Didn’t Kill The PM Job, It Raised The Bar

Twenty Years Ago I Was a Successful Product Manager. AI Just Made That Job Harder. Early in my career, before InfoTrust existed, I was…

8-minute read
Publicis Groupe’s Acquisition of LiveRamp Does Not End Data Neutrality

Publicis Groupe’s Acquisition of LiveRamp Does Not End Data Neutrality

For advertisers running Google Marketing Platform programs in-house or through a nonagency enablement partner, LiveRamp will still be neutral once it sits inside Publicis. …

6-minute read
Enhanced Conversions: The Value (and Risks) of Implementing

Enhanced Conversions: The Value (and Risks) of Implementing

Enhanced Conversions uses consented first-party data to fill gaps in your conversion tracking. Here is how it works, the value behind it, and what…

6-minute read
Audit Anywhere: Tag Inspector’s No-Code Journey and Authentication Recording

Audit Anywhere: Tag Inspector’s No-Code Journey and Authentication Recording

Coming in Q3 Checkout flows, lead submission forms, and multi-step user paths are among the highest-risk areas for unauthorized tag behavior. They are also…

2-minute read
Audit Behind the Login: Tag Inspector’s No-Code Authentication Recording

Audit Behind the Login: Tag Inspector’s No-Code Authentication Recording

Authenticated pages sit behind a login or paywall by design, but that separation creates a gap in consent compliance auditing. The tag and cookie…

2-minute read
Tag Inspector’s AI Enabled CMP Scanning: Any Site. Any CMP. Any Selection.

Tag Inspector’s AI Enabled CMP Scanning: Any Site. Any CMP. Any Selection.

Most website and tag governance platforms, including Tag Inspector, have been limited in scale by their consent management platform (CMP) support. Niche players, custom…

4-minute read
Deep Dive: Utilize Tag Load and Stack Trace to Solve Consent Violations

Deep Dive: Utilize Tag Load and Stack Trace to Solve Consent Violations

Every tag on your site has a story: where it came from, what called it, and what data it may be sending out. Tag…

3-minute read
5 Signs Your Data Supply Chain Isn’t AI-Ready

5 Signs Your Data Supply Chain Isn’t AI-Ready

The symptoms are already showing up in your analytics. Here’s what they mean and why they matter before your next AI activation. The AI…

4-minute read
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