Event Tracking in Google Analytics 4: How to Set Up & Optimize Your Data

Event Tracking in Google Analytics 4: How to Set Up & Optimize Your Data

There are a few out-of-the-box events that Google Analytics 4 (GA4) tracks but custom events require a bit more configuration. GA4 events are freeform…

8-minute read
Google Analytics 4 Explore Reports: Spilling the Tea on How to Set Yourself Up for Success in Google Analytics 4

Google Analytics 4 Explore Reports: Spilling the Tea on How to Set Yourself Up for Success in Google Analytics 4

As more users continue to access and leverage Google Analytics 4 (GA4) reporting features, there seems to be one question that is living rent…

16-minute read
5 AI Use Cases for Digital Marketing in Google Cloud Platform (GCP)

5 AI Use Cases for Digital Marketing in Google Cloud Platform (GCP)

Intro Artificial intelligence (AI) has become a hot topic in recent years, and for good reason. AI has the potential to revolutionize many industries,…

7-minute read
Advanced Tracking and Fingerprint Protection in iOS17: What It Means For Marketers and Advertisers

Advanced Tracking and Fingerprint Protection in iOS17: What It Means For Marketers and Advertisers

While many marketers are focused on Chrome’s planned sunset of support for third-party cookies scheduled for the second half of 2024, several other technology…

10-minute read
Top AI Strategies to Help Increase Business Revenue

Top AI Strategies to Help Increase Business Revenue

AI has revolutionized the world in various ways. Its ability to automate tasks, analyze data, personalize experiences, support decision-making, and foster innovation has made…

3-minute read
Analyze Your Campaign Performance in Google Cloud Platform with BigQuery Data Transfer Services for Campaign Manager

Analyze Your Campaign Performance in Google Cloud Platform with BigQuery Data Transfer Services for Campaign Manager

Executive Summary With the advancement of technology and tools that we use for data tracking and measurement, we are highly empowered to perform advanced…

9-minute read
AI Governance In The United States: Principles for Responsible Use

AI Governance In The United States: Principles for Responsible Use

Much has been made in the first half of 2023 about the advances in Artificial Intelligence and potential threats to everything from the normal…

8-minute read
From Theory to Practice: Insights from NYC Durability Summit 2023

From Theory to Practice: Insights from NYC Durability Summit 2023

The end of the reign of the third-party cookie for marketing and advertising technology is near. In May 2023, Google confirmed the timeline for…

20-minute read
Europe’s AI Act: Key Points to Know From the Proposed Regulation

Europe’s AI Act: Key Points to Know From the Proposed Regulation

Artificial Intelligence (AI) has seemingly been in every article and conversation for the better part of 2023. It seems as though every email received…

10-minute read
InfoTrust Selected as a Best Employer in Ohio for Fifth Consecutive Year

InfoTrust Selected as a Best Employer in Ohio for Fifth Consecutive Year

InfoTrust was recently named as one of the 2023 Best Employers in Ohio. The annual list of the Best Employers in Ohio was created…

3-minute read
Enquirer Media Names InfoTrust a Winner of the Greater Cincinnati and Northern Kentucky Top Workplaces 2023 Award

Enquirer Media Names InfoTrust a Winner of the Greater Cincinnati and Northern Kentucky Top Workplaces 2023 Award

InfoTrust has been awarded a Top Workplaces 2023 honor by Enquirer Media Top Workplaces. The list is based solely on employee feedback gathered through…

3-minute read
InfoTrust Foundation Donates to AI Algorithm Project and Saves Its First Life

InfoTrust Foundation Donates to AI Algorithm Project and Saves Its First Life

In a time where the digital analytics space is constantly evolving and changing, it’s a gem to belong to a tech company that continues…

4-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.

  • This field is for validation purposes and should be left unchanged.