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In today’s digital landscape, understanding user behavior is crucial for businesses to optimize their online presence and drive growth. Google Analytics has been a…
Introduction Now that we have migrated away from Universal Analytics, you may be wondering to yourself, “How can I use Google Analytics 4 (GA4)…
Organizations across the globe are facing an influx of new requirements related to privacy legislation. While regulations vary significantly from one region to another,…
Author’s Note It has been some time that I have worked on the Display & Video 360 (DV360) platform and its functionalities. The product…
TL;DR First-party and zero-party data (ZPD) are taking on increasing importance in organizations’ data strategies, making it more important for executives to become conversant….
The funnel report is one of the most important reports available to digital marketers. Luckily, Google Analytics 4 (GA4) has made funnel reports more…
In the digital age, data plays a crucial role in decision-making for businesses. Google Analytics 4 (GA4) is a powerful tool that enables website…
As Google Analytics 4 (GA4) users continue to build out reporting and analytics assets, leveraging the correct product is key to ensuring success. There…
Today is an exciting day for the InfoTrust team because Inc. announced that InfoTrust has earned a place—#3096 to be exact—on its international Inc….
Google introduced a new and improved way of tracking the user journey across multiple devices in Google Analytics 4 (GA4). In other words, cross-device…
As more users continue to access and leverage Google Analytics 4 (GA4) Standard Reports and Exploration Reports, one thing that they might start to…
The past year has seen a significant increase in the focus on the privacy of health data. Beginning with the guidance released by the…
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