Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
Tag Inspector Icon
Tag Inspector
Tag Auditing and Monitoring Platform Login >
GA Scorecard Icon
GA Scorecard
Assess Your Google Analytics Setup
GOOGLE MARKETING PLATFORM (GMP)
Advertising
Search Ads Icon
Search Ads 360
Certified Sales Partner
Display and Video 360 Icon
Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
Google Analytics 360 Icon
Google Analytics 360
Certified Sales Partner
Looker Studio Icon
Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
Amplitude Icon
Amplitude
Product Analytics Partner
Osano Icon
Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

Browse All Resources
Webinars & Events Articles & Guides Case Studies Videos & Demos Books
Who We Are
Culture and Values Why We're Different Customer Reviews InfoTrust Foundation Careers
Talk To Us

InfoTrust Articles

Privacy Impacts on Customer Experience: What Leaders Need to Know

Privacy Impacts on Customer Experience: What Leaders Need to Know

TL;DR Increasing privacy regulations will continue to force change on organizations’ customer experience due to third-party cookie deprecation and the impact of technical changes on first-party…

5-minute read
Best Practices for Defining and Using Event Parameters in Google Analytics 4

Best Practices for Defining and Using Event Parameters in Google Analytics 4

Introduction Google Analytics 4 (GA4) has introduced a new way to track and measure user interactions on your website or app. Instead of events…

5-minute read
Achieving Agility and Resilience: Leveraging the Composable Cloud Infrastructure Strategy Approach

Achieving Agility and Resilience: Leveraging the Composable Cloud Infrastructure Strategy Approach

In our current economy, marketers and analysts are looking for solutions to innovate and adapt quickly to the changing business and consumer needs. Every…

5-minute read
How AI Can Be Used to Improve Business Outcomes & Why It Matters

How AI Can Be Used to Improve Business Outcomes & Why It Matters

In this digital age, it’s more important to make the most of your data and stay ahead of the competition. With AI becoming an…

6-minute read
Maximizing Data Accuracy: How to Implement Referral Exclusion in Google Analytics 4

Maximizing Data Accuracy: How to Implement Referral Exclusion in Google Analytics 4

Introduction In the world of digital analytics, accurate and reliable data is crucial for understanding user behavior, optimizing marketing strategies, and driving business growth. …

4-minute read
What Summer Camp Taught Me about Working in Tech

What Summer Camp Taught Me about Working in Tech

Many of us grew up attending summer camp, whether it was sleepaway, day camp, sports camp, or countless others. I spent almost all of…

3-minute read
AI and GDPR: Establishing a Lawful Basis to Process Personal Data with Artificial Intelligence

AI and GDPR: Establishing a Lawful Basis to Process Personal Data with Artificial Intelligence

Thus far in 2023, Artificial Intelligence has been the talk of the town. With a proliferation of new platforms touting to revolutionize various industries…

6-minute read
InfoTrust Earns Great Place to Work Certification for Fourth Year

InfoTrust Earns Great Place to Work Certification for Fourth Year

InfoTrust is pleased to announce that we have earned a Great Place to Work Certification for 2023. Great Place to Work is responsible for…

2-minute read
Event Tracking in Google Analytics 4: How to Set Up & Optimize Your Data

Event Tracking in Google Analytics 4: How to Set Up & Optimize Your Data

There are a few out-of-the-box events that Google Analytics 4 (GA4) tracks but custom events require a bit more configuration. GA4 events are freeform…

8-minute read
Google Analytics 4 Explore Reports: Spilling the Tea on How to Set Yourself Up for Success in Google Analytics 4

Google Analytics 4 Explore Reports: Spilling the Tea on How to Set Yourself Up for Success in Google Analytics 4

As more users continue to access and leverage Google Analytics 4 (GA4) reporting features, there seems to be one question that is living rent…

16-minute read
5 AI Use Cases for Digital Marketing in Google Cloud Platform (GCP)

5 AI Use Cases for Digital Marketing in Google Cloud Platform (GCP)

Intro Artificial intelligence (AI) has become a hot topic in recent years, and for good reason. AI has the potential to revolutionize many industries,…

7-minute read
Advanced Tracking and Fingerprint Protection in iOS17: What It Means For Marketers and Advertisers

Advanced Tracking and Fingerprint Protection in iOS17: What It Means For Marketers and Advertisers

While many marketers are focused on Chrome’s planned sunset of support for third-party cookies scheduled for the second half of 2024, several other technology…

10-minute read
Posts By Industry
Popular Posts
Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
Resources Careers

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.