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On January 24, Google released a new Privacy Sandbox proposal for public discussion, the Topics API. While the new Topics API breaks from the…
In 2017, the InfoTrust team compiled its first-ever “Vivid Vision,” a three-year outlook that included company, community, and organizational culture goals. Expansion was atop…
InfoTrust has been named as one of the 2022 Ad Age Best Places to Work, a program created by Ad Age and Best Companies…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
With regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, Apple and Google…
What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…
The analytics and advertising industries are in a constant state of change, now more so than ever. Seemingly every day there is a new…
2021 proved to be just as unpredictable as 2020, so it may seem crazy to predict what we should focus on in the upcoming…
As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…
At this point, most people understand that their online behavior and data are being collected. Whether you’re living in a country under authoritarian government…
2021 was meant to be the year of no self-doubts and making changes—at least that’s how it worked out for me. Hi, my name…
When I first joined InfoTrust, I found out just a few months in that I was expecting my first child. It was such a…
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