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Google Analytics Tips: User Explorer Report

Google Analytics Tips: User Explorer Report

The reporting capabilities of Google Analytics makes it a powerful tool to track all your customers on all your digital platforms. Making sound data-driven…

Get Back to Basics and Reap the Benefits of Customer Lifetime Value

Get Back to Basics and Reap the Benefits of Customer Lifetime Value

Oh boy! We have a treat for you! On May 9th, Michael Loban, CMO, will partnering with Peter Fader, Co-Founder of Zodiac Metrics to host…

Webinar Wrap Up: The Importance of Digital Analytics Architecture + Tag Management

Webinar Wrap Up: The Importance of Digital Analytics Architecture + Tag Management

We get it:Organizing digital projects – especially building new sites, apps or getting your organization to be more digitally present – is complex. However,…

Webinar Wrap-Up: Enterprise Roll-Up Properties for News & Media

Webinar Wrap-Up: Enterprise Roll-Up Properties for News & Media

Having an organization spanning multiple websites and apps at a high level can become difficult when you wish to see how the traffic performs against…

Setting Google Analytics Custom Alerts to Monitor Traffic Changes

Setting Google Analytics Custom Alerts to Monitor Traffic Changes

Google Analytics is a very useful tool for monitoring marketing campaigns, digital platforms, and consumer engagement with your brand across your websites and apps….

We're Announcing: Part-Time Employee Benefits!

We're Announcing: Part-Time Employee Benefits!

My wife and I are blessed with 3 amazing children. There is only one thing that is crazier than having a fast growing startup…

Google Tag Manager Debugging Quick Tips

Google Tag Manager Debugging Quick Tips

Google Tag Manager’s preview mode allows you to browse a site on which your container code is implemented as if the current container draft…

Why You Should Introduce Us to Your Google Representative

Why You Should Introduce Us to Your Google Representative

Ascending the digital marketing mountain can be a lot like climbing Mt. Everest. Reaching the peak can be difficult without the assistance of an…

Google Optimize Now Available For All To Use

Google Optimize Now Available For All To Use

If you’re a digital marketer, chances are that you have heard of an A/B testing tool that Google launched called “Google Optimize”.  Over the…

Discover How to Destress the Implementation of Digital Analytics Architecture with Tag Management

Discover How to Destress the Implementation of Digital Analytics Architecture with Tag Management

Organizing digital projects is complex. Organizations spend vast amounts of time and energy to ensure the digital analytics architecture provides efficiencies, in both time…

Communication is Key

Communication is Key

When people find out I work remotely, from my home office in Seattle, their first two questions are: “How do you work?” and the…

Webinar Wrap-Up: Never Collect Junk Data Again: Tips + Tricks to Ensure Accurate Data Collection in Google Analytics

Webinar Wrap-Up: Never Collect Junk Data Again: Tips + Tricks to Ensure Accurate Data Collection in Google Analytics

Never Collect Junk Data Again was a super informative, helpful webinar that provided tools for post-webinar success. Did you get a chance to join…

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