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When Google releases a new product, there is always an inevitable amount of hype—and server-side GTM (Google Tag Manager) has been no exception. As…
In 2002, Terrie Viets had a vision: to bring a bit of Italy home to Cleveland by way of opening a business. But not…
With the holiday season approaching and the increasing shifts in shopping patterns amidst the continued pandemic, what are your teams doing to prepare and…
As Google Analytics makes the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), there will be a fundamental change in how data…
As Google Analytics rolls out GA4, many companies are exploring how the analytics data will appear in BigQuery. BigQuery offers the ability to write…
With the recent changes in privacy regulations, web browsers, and consumer expectations, multi-touch attribution models based on cookies will not be as feasible or…
Successful customer retention involves more than giving the customer what they expect. It means exceeding customer expectations and turning them into raving fans. It’s…
For COO of IMAGO Global Grassroots Johanan Rivera, building a world in which the innovations and solutions developed at the grassroots level can reach…
Audit, clean, rinse, repeat. Sometimes it feels like all we do is look at data and optimize scrub-scrub in an obsessive-compulsive fashion. “Just one…
Each business has its own way to onboard new clients. Perhaps there is a meet-and-greet webinar or care package with next steps sent to…
The business intelligence landscape has been known to be a competitive field, especially with its growth in recent years. Deciding on which tool to…
Having the ability to build out audiences to leverage for your paid marketing efforts is one of the most valuable features of a digital…
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