Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Integrity
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
MEDIA ENABLEMENT & DATA ACTIVATION
InfoTrust Impact
Impact
Maximize DV360, SA360, and CM360 performance with full data portability and platform control.
Includes:
  • Google Platform Access
  • Configuration Guidance / Audits
  • Performance Dashboards
InfoTrust Ignite
Ignite
Activate value-based bidding and dynamic audience segmentation to accelerate long-term marketing growth.
Includes:
  • Audience Modeling
  • Marketing Attribution
  • Value Based Bidding
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
Tag Auditing and Monitoring Platform Login >
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GA Scorecard
Assess Your Google Analytics Setup
GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
Certified Sales Partner
Display and Video 360 Icon
Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
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Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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InfoTrust Articles

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Audience Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Audience Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

5-minute read
Universal Analytics vs. Google Analytics 4 Implementation: How Do They Compare? (And Why You’ll Love an Automated Dashboard That Tells You)

Universal Analytics vs. Google Analytics 4 Implementation: How Do They Compare? (And Why You’ll Love an Automated Dashboard That Tells You)

Many organizations, large and small, are beginning to transition from Universal Analytics (UA) to Google Analytics 4 (GA4) for their reporting. Similar to any…

3-minute read
Breaking the Millennial Norm: 10 Years at InfoTrust

Breaking the Millennial Norm: 10 Years at InfoTrust

We’ve all heard the data on millennials job hopping: one in five have changed jobs within the past year, and three in five are…

4-minute read
Leaving Your Comfort Zone: Why I Joined InfoTrust

Leaving Your Comfort Zone: Why I Joined InfoTrust

July 14, 2021 was the day my never-ending smiley face started after receiving an email titled, “Offer Letter and Upcoming Start! Woohoo!” I only…

5-minute read
Google Analytics and GDPR: Mitigating Risk With GA4

Google Analytics and GDPR: Mitigating Risk With GA4

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

9-minute read
5 Things to Know about Google Analytics 4 Enterprise Pricing

5 Things to Know about Google Analytics 4 Enterprise Pricing

So your organization is considering the move to the Google Analytics 4 (GA4) version of Analytics 360, but there are still some lingering questions…

7-minute read
Creating Goals in Google Analytics 4: What’s New?

Creating Goals in Google Analytics 4: What’s New?

Google Analytics, which is arguably one of the most important and widely used web and app analytics tools, saw the release of its latest…

5-minute read
Privacy-Centric Google Analytics 4: Consent and Opt-Out Configuration

Privacy-Centric Google Analytics 4: Consent and Opt-Out Configuration

Configuration requirements for data collection have never been more confusing. Differing EU laws, patchwork privacy in the United States, differing feature support based upon…

12-minute read
The (Il)legality of Google Analytics: Italy’s Recent Response

The (Il)legality of Google Analytics: Italy’s Recent Response

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

4-minute read
Same but Different? Technical Project Manager vs. Technical Lead

Same but Different? Technical Project Manager vs. Technical Lead

Are you interested in technical project management but not quite sure what it’s all about? There are lots of titles that can add to…

7-minute read
A Week in the Life of a Tag Management Analyst

A Week in the Life of a Tag Management Analyst

Hello there! I’m Stephanie, a recruiter here at InfoTrust. I’m back with another edition of a Week in Life of Series, where our recruiting…

6-minute read
Volleyball, Happy Hours, & Movie Nights: Summer Fun at InfoTrust

Volleyball, Happy Hours, & Movie Nights: Summer Fun at InfoTrust

In today’s workforce, at least here at InfoTrust, we celebrate diversity. But what does that mean, actually?  Sure, diversity comes in many forms: Race,…

5-minute read
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