InfoTrust Articles

Stay Compliant: How Utah’s Privacy Regulation Affects Targeted Advertising

The Utah Consumer Privacy Act (UCDPA) goes into effect December 31, 2023. The first determination an organization must make is does the UCDPA apply…

Are You Wiretapping Your Website Visitors?

**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…

Warm Wishes and End-of-Year Message from InfoTrust’s CEO and Co-Founder

Deep Dive: How to Leverage Governance Policies in Tag Inspector

Alright, you’ve done a ton of work cleaning up all of the tagging on the hundreds of websites that are in your organization’s portfolio….

Tag Inspector’s Current Compatibility with Consent Management Platforms

Today, Tag Inspector supports simulating binary consent (Accept All or Decline All) on the following 17 Consent Management Platforms (CMPs): Evidon Ghostery Tealium TrustArc…

Creating and Maintaining a Defensible Position for Marketing and Advertising Data Collection

It is every compliance professional’s worst nightmare—a notice of an action being brought against their organization. It could come from a regulator providing notice…

Lifting the Veil: How to Mitigate Compliance Risks of Server-Side Tag Management

With the deprecation of third-party cookies on the horizon, the advertising industry is shifting focus back to an old friend, first-party data. Ask anyone…

14 Ways Enterprise Organizations Use Tag Inspector to Save Millions

Bad data costs U.S. businesses $3 trillion every year. Bad data comes in many forms, including the inefficient and poor handling of it. From…

Verifying Google Consent Mode with Tag Inspector

Once upon a time, consent management was simple. ‌If a user accepted consent, then tags were allowed to fire. But if a user declined…

Compliance Risk Review: Data Brokers

When it comes to privacy compliance risk on a website, often the most dangerous risks are the “unknown unknowns”—instances where risk is present but…

InfoTrust and Amplitude Announce Strategic Partnership to Support Trusted, Insight-Driven Digital Experiences

The partnership brings together data governance, implementation, and behavioral analytics to help organizations turn trusted data into action across their digital ecosystems. CINCINNATI, OH…

5 Questions to Ask When Evaluating GMP Sales Partners

For Google’s Enterprise advertising platforms, access is largely channeled through Sales Partners. Choosing the right partner is a big deal. It sets the groundwork…