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Meta has recently released a partner integration for Google Analytics (GA). Via this integration, advertisers are able to pull reporting data from GA directly…
The digital marketing landscape is in a state of constant, rapid evolution, demanding more than just raw data—it requires actionable intelligence. As attaining these…
The most sophisticated advertisers leverage the right tools to find and reach their customers, measure the outcomes, and feed the data back to power…
When someone says “I don’t trust my data” they are, in essence, questioning its quality. Even minor inconsistencies can raise concerns for data analysts—and…
The most sophisticated advertisers leverage the right tools to find and reach their customers, measure the outcomes, and feed the data back to power…
As predicted at the start of 2025, enforcement agencies in the United States are picking up the pace of privacy investigations and enforcement actions…
The digital marketing landscape is evolving at an unprecedented pace, with AI taking center stage in shaping strategies, optimizing performance, and driving business outcomes….
Data analytics has become a cornerstone in transforming the healthcare industry, offering numerous advantages that enhance patient care, operational efficiency, and strategic decision-making. By…
Transferring your Google Analytics 360 (GA360) license to a new reseller partner from an existing partner or away from a Google direct license can…
At InfoTrust, our greatest strength lies in the diverse perspectives and experiences of our people. This isn’t just a statement—it’s a commitment we live…
Google Analytics 360 (GA360) offers advanced capabilities beyond the free version of Google Analytics, empowering organizations to enhance data accuracy, scale insights, and make…
A client recently asked me, ‘Why is Google Analytics 4 (GA4) important? What is its value?’ This question—and its answer—are often oversimplified. When you…
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