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GDPR and Google Analytics: Is It Really Illegal?

GDPR and Google Analytics: Is It Really Illegal?

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

Apple and Google Continue Reconfiguring the Adtech Landscape

Apple and Google Continue Reconfiguring the Adtech Landscape

With regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, Apple and Google…

Preparing for the Future of Digital Analytics in the Fitness Industry

Preparing for the Future of Digital Analytics in the Fitness Industry

What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…

5 Reasons to Delegate Tag Management to a Trusted Partner

5 Reasons to Delegate Tag Management to a Trusted Partner

The analytics and advertising industries are in a constant state of change, now more so than ever. Seemingly every day there is a new…

5 CPG Analytics Trends to Know in 2022

5 CPG Analytics Trends to Know in 2022

2021 proved to be just as unpredictable as 2020, so it may seem crazy to predict what we should focus on in the upcoming…

5 Key Benefits of Google Analytics 4 for Retailers (and How It Compares to Universal Analytics)

5 Key Benefits of Google Analytics 4 for Retailers (and How It Compares to Universal Analytics)

As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…

Use the Brave Browser for Better Online Privacy

Use the Brave Browser for Better Online Privacy

At this point, most people understand that their online behavior and data are being collected. Whether you’re living in a country under authoritarian government…

Joining InfoTrust: Did I Make the Right Career Move?

Joining InfoTrust: Did I Make the Right Career Move?

2021 was meant to be the year of no self-doubts and making changes—at least that’s how it worked out for me.   Hi, my name…

What to Expect from Your Employer When You Are Expecting … Again

What to Expect from Your Employer When You Are Expecting … Again

When I first joined InfoTrust, I found out just a few months in that I was expecting my first child. It was such a…

2022 Analytics Trends to Watch: Personalized Experiences in Data for Retail/eCommerce Industry

2022 Analytics Trends to Watch: Personalized Experiences in Data for Retail/eCommerce Industry

As 2021 winds down and the pandemic continues to affect shoppers, retail/eCommerce brands continue to innovate to create best practices. Online shopping is bigger…

Privacy-Centric Data Collection: Google Consent Mode and Why It’s Important

Privacy-Centric Data Collection: Google Consent Mode and Why It’s Important

First-party data collection is a huge topic of conversation right now. With all the privacy changes that are happening in the industry—both regulatory as…

Cloud Computing Types: A Closer Look

Cloud Computing Types: A Closer Look

What is cloud computing? In a nutshell, cloud computing is a form of advanced technological outsourcing. Today, companies can have their IT resources managed…

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