Zero-Party and First-Party Data: Data Strategy Essentials for Executives

Zero-Party and First-Party Data: Data Strategy Essentials for Executives

TL;DR First-party and zero-party data (ZPD) are taking on increasing importance in organizations’ data strategies, making it more important for executives to become conversant….

6-minute read
Unlocking Insights: Your Ultimate Google Analytics 4 Funnel Exploration Tutorial

Unlocking Insights: Your Ultimate Google Analytics 4 Funnel Exploration Tutorial

The funnel report is one of the most important reports available to digital marketers. Luckily, Google Analytics 4 (GA4) has made funnel reports more…

5-minute read
Setting Up Google Analytics 4: A Step-by-Step Guide for Beginners

Setting Up Google Analytics 4: A Step-by-Step Guide for Beginners

In the digital age, data plays a crucial role in decision-making for businesses. Google Analytics 4 (GA4) is a powerful tool that enables website…

3-minute read
Exporting Your Google Analytics 4 Data: File Download vs Google Analytics Data API (GA4) vs BigQuery Export

Exporting Your Google Analytics 4 Data: File Download vs Google Analytics Data API (GA4) vs BigQuery Export

As Google Analytics 4 (GA4) users continue to build out reporting and analytics assets, leveraging the correct product is key to ensuring success. There…

8-minute read
InfoTrust Named to Inc. 5000 List for 9th Year in a Row

InfoTrust Named to Inc. 5000 List for 9th Year in a Row

Today is an exciting day for the InfoTrust team because Inc. announced that InfoTrust has earned a place—#3096 to be exact—on its international Inc….

3-minute read
Cross-Device Tracking in Google Analytics 4: How to Identify Users Across Multiples Devices

Cross-Device Tracking in Google Analytics 4: How to Identify Users Across Multiples Devices

Google introduced a new and improved way of tracking the user journey across multiple devices in Google Analytics 4 (GA4). In other words, cross-device…

5-minute read
Pro Tip: How to Identify Unique Interactions in Google Analytics 4

Pro Tip: How to Identify Unique Interactions in Google Analytics 4

As more users continue to access and leverage Google Analytics 4 (GA4) Standard Reports and Exploration Reports, one thing that they might start to…

5-minute read
Respecting Privacy Rights: How to Handle Health Data Collection in Analytics and Advertising

Respecting Privacy Rights: How to Handle Health Data Collection in Analytics and Advertising

The past year has seen a significant increase in the focus on the privacy of health data. Beginning with the guidance released by the…

9-minute read
Mastering Video Player Tracking in Google Analytics 4 Using the Player’s API

Mastering Video Player Tracking in Google Analytics 4 Using the Player’s API

Introduction In today’s digital landscape, video content has become increasingly prevalent across various online platforms. As a website or app owner, it is crucial…

8-minute read
Privacy Impacts on Customer Experience: What Leaders Need to Know

Privacy Impacts on Customer Experience: What Leaders Need to Know

TL;DR Increasing privacy regulations will continue to force change on organizations’ customer experience due to third-party cookie deprecation and the impact of technical changes on first-party…

5-minute read
Best Practices for Defining and Using Event Parameters in Google Analytics 4

Best Practices for Defining and Using Event Parameters in Google Analytics 4

Introduction Google Analytics 4 (GA4) has introduced a new way to track and measure user interactions on your website or app. Instead of events…

5-minute read
Achieving Agility and Resilience: Leveraging the Composable Cloud Infrastructure Strategy Approach

Achieving Agility and Resilience: Leveraging the Composable Cloud Infrastructure Strategy Approach

In our current economy, marketers and analysts are looking for solutions to innovate and adapt quickly to the changing business and consumer needs. Every…

5-minute read

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