Future-Proofing Your Brand: Embracing the CPG Trends of 2024

Future-Proofing Your Brand: Embracing the CPG Trends of 2024

In our omnipresent digital era, where varied online interactions across platforms shape consumer behavior, Consumer Packaged Goods (CPG) companies are increasingly recognizing the importance…

5-minute read
News and Media Industry Trends to Watch for in 2024

News and Media Industry Trends to Watch for in 2024

The media, broadcast, and digital publishing industry is undergoing a period of rapid transformation, driven by technological advancements, shifting consumer preferences, and evolving regulatory…

5-minute read
Basket Brigade 2023: Uniting Hearts, Nourishing Communities in Cincinnati

Basket Brigade 2023: Uniting Hearts, Nourishing Communities in Cincinnati

In the spirit of gratitude and giving, InfoTrust and our extended family joined hands with key community members including Jake McGinty from the Boys…

3-minute read
Strategies for Success: Executive Insights to Optimize Value of First-Party Data

Strategies for Success: Executive Insights to Optimize Value of First-Party Data

It’s no secret that the industry is focused on first-party data as a path forward into the “cookieless” future. As third-party cookies are fully…

7-minute read
Beyond the Basics: Deep Dive into Google Analytics 4’s Bounce Rate, Engagement Rate, and Engaged Sessions

Beyond the Basics: Deep Dive into Google Analytics 4’s Bounce Rate, Engagement Rate, and Engaged Sessions

You’ve probably come across the notion that Google Analytics 4 (GA4) and Universal Analytics (UA) are distinct platforms, despite both being products of Google….

3-minute read
Empowering Communities: InfoTrust’s Basket Brigade Initiative in Chicago

Empowering Communities: InfoTrust’s Basket Brigade Initiative in Chicago

In a world often driven by profits, I’m fortunate to work for a company that prioritizes giving back to the community. Being a part…

5-minute read
A Deep Dive into Google Analytics 4: What’s New and Improved

A Deep Dive into Google Analytics 4: What’s New and Improved

‘Tis the season for some new and improved Google Analytics 4 (GA4) features! Over the course of the next year, GA4 will be introducing…

3-minute read
What Does Third-Party Cookie Loss Really Mean to Your Org?

What Does Third-Party Cookie Loss Really Mean to Your Org?

While Google’s deprecation of third-party cookies has been a moving target for some time, it’s slated to finally happen in mid 2024. Google will test this…

7-minute read
Understanding Data Migration and Retroactivity in Google Analytics 4: Your Questions Answered

Understanding Data Migration and Retroactivity in Google Analytics 4: Your Questions Answered

As we navigate the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), questions about data migration, retroactivity, annotations, filters, and audience segments…

3-minute read
Unveiling the Mysteries of Google Tag: 10 Things You Need to Know

Unveiling the Mysteries of Google Tag: 10 Things You Need to Know

If you’ve recently stepped into the realm of Google Analytics 4 (GA4) and are scratching your head about the new kid on the block—Google…

4-minute read
Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…

8-minute read
A Beginner’s Guide to Visualizing Google Analytics 4 Data with Looker Studio

A Beginner’s Guide to Visualizing Google Analytics 4 Data with Looker Studio

In today’s digital marketing world, tracking and analyzing user behavior on your website is crucial for making data-driven decisions. Google Analytics 4 (GA4) is…

5-minute read
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