The Art of the COO: Why Structure Is a Form of Empathy

The Art of the COO: Why Structure Is a Form of Empathy

We often think of the role of a Chief Operating Officer as purely mechanical – someone who manages KPIs, enforces efficiency, and optimizes the…

5-minute read
Why $213,687 Matters More Than You Think

Why $213,687 Matters More Than You Think

There’s a number printed at the bottom of a newspaper page that caught my attention this week. $213,687. If numbers could talk, this one…

4-minute read
Ask The Right Questions: Prompts for Google’s Analytics Advisor

Ask The Right Questions: Prompts for Google’s Analytics Advisor

Google’s “Analytics Advisor” feature is designed to provide actionable insights and answers to complex data questions directly within the platform. By utilizing natural language…

5-minute read
Introducing Google’s AI-Powered Analytics Advisor

Introducing Google’s AI-Powered Analytics Advisor

AI is rapidly evolving into a competitive advantage, prompting tech providers and organizations to integrate new features and enhancements. Google is investing heavily in…

9-minute read
Own Your Platform, Own Your Future: Why Brands Are Taking Control of DV360, CM360 & SA360

Own Your Platform, Own Your Future: Why Brands Are Taking Control of DV360, CM360 & SA360

In a world where digital advertising has faced profound changes in data privacy, transparency demands, shrinking agency margins, and proliferation of ad tech, many…

5-minute read
Streaming is now TV: DV360 & Best-in-Class Premium CTV

Streaming is now TV: DV360 & Best-in-Class Premium CTV

Connected TV and Streaming are easily accessible and embraced by the masses. If you still think they’re the domain of early adopters or the…

4-minute read
The Power of Us: Turning Gratitude Into Action Worldwide

The Power of Us: Turning Gratitude Into Action Worldwide

What a moment. What a milestone. What a testament to who we are when we choose to step up together. Every year, the Basket…

3-minute read
From a Delivery Room to Gemini 3: Thirteen Years of Partnership, Progress, and Gratitude

From a Delivery Room to Gemini 3: Thirteen Years of Partnership, Progress, and Gratitude

On a crisp November morning, just days before Thanksgiving, a curious moment unfolds inside Google’s sprawling AI labs. Engineers wait for benchmark results with…

6-minute read
Operationalizing AI: Essential Data and Analytics Strategies for the 2025 Holiday Season

Operationalizing AI: Essential Data and Analytics Strategies for the 2025 Holiday Season

The holiday season is a make-or-break period for many brands. With advancements in AI, brands are now equipped to unlock benefits ranging from increased…

6-minute read
The September Showdown: Is Football Bringing Broadcast Back, or is CTV Buying Still Too Hard?

The September Showdown: Is Football Bringing Broadcast Back, or is CTV Buying Still Too Hard?

September 2025 delivered a powerful, and perhaps surprising, reminder of the enduring strength of broadcast viewership—specifically, the unmatched power of live sports, according to…

7-minute read
Mastering BigQuery: Vertex AI for Advanced Analytics

Mastering BigQuery: Vertex AI for Advanced Analytics

In today’s data-saturated world, marketing leaders are inundated with information, yet face significant challenges in translating that data into actionable strategies. The sheer volume…

5-minute read
Mastering BigQuery: How to Dramatically Reduce Costs & Optimize Queries

Mastering BigQuery: How to Dramatically Reduce Costs & Optimize Queries

For organizations leveraging Google Analytics, particularly with large volumes of data, the standard reporting interface can sometimes feel limiting. Accessing raw data, performing complex…

17-minute read

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