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You’ve likely seen the abbreviation for Intelligent Tracking Prevention, ITP, strewn across the headlines of tech and marketing blogs over the past year. The…
BLUE ASH, OH — The digital analytics consulting and technology team at InfoTrust is pleased to announce that long-time Procter & Gamble executive Kent…
Though summer’s not yet over, major retail organizations around the globe are already developing strategic marketing plans for that oh-so-special day of the fiscal…
Is your business ready for the changes coming to Google’s data measurement infrastructure? You probably rely on Google Analytics as a marvelous tool to…
In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…
Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…
Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…
Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…
I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….
As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…
Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…
Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced…
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