Webinar Wrap-Up: Best Practices for Data-Driven Marketing Using GA

Webinar Wrap-Up: Best Practices for Data-Driven Marketing Using GA

“Ask the Right Questions; Actionable questions lead to actionable data.” In our webinar on eCommerce: Best Practices for Data-Driven Marketing Using Google Analytics, we answered…

2-minute read
InfoTrust Has Made the Inc. 5000 List (Three Years in a Row)!

InfoTrust Has Made the Inc. 5000 List (Three Years in a Row)!

Have you heard the great news? InfoTrust has been included on the Inc. 5000 list for the third year in a row! Of the…

2-minute read
Google Data Studio Tricks – Creating a New Calculated Field

Google Data Studio Tricks – Creating a New Calculated Field

A few months back, Google rolled out Google Data Studio to lots of countries, including in the United Arab Emirates – That’s where I’m…

3-minute read
Webinar Wrap-Up: Analytics for a Single-Page Application

Webinar Wrap-Up: Analytics for a Single-Page Application

Creating better user experiences one Single-Page Application at a time! In our Analytics for a Single-Page Application webinar, we acknowledged the positives and negatives of Single-Page…

2-minute read
Learn the Best Practices for Data-Driven Marketing using Google Analytics

Learn the Best Practices for Data-Driven Marketing using Google Analytics

Google Analytics is a great tool for analyzing trends and digital marketing performance. With more integrations than ever, Google Analytics is a powerful tool that…

2-minute read
Awards, New Office Design, New Office…Oh My….

Awards, New Office Design, New Office…Oh My….

We thought long and hard what is the best way to celebrate our accomplishments over the last few quarters and we decided to throw…

5-minute read
New and Amazing Office Design in Cincinnati

New and Amazing Office Design in Cincinnati

We are very lucky to have the InfoTrust headquarters located in the Blue Ash area of Cincinnati. Our location gives employees the opportunity to…

2-minute read
InfoTrust is Opening an Office in Barcelona, Spain!

InfoTrust is Opening an Office in Barcelona, Spain!

I am incredibly grateful and excited to announce that InfoTrust is opening an office in Barcelona, Spain. Not only it is considered by many…

4-minute read
How To: Better Visibility & User Experience with Single-Page Applications

How To: Better Visibility & User Experience with Single-Page Applications

Single-Page Applications (SPAs) are incredibility beneficial for attracting new prospects, enhancing user experience, and ultimately gaining more response from site visitors. However, without a…

2-minute read
Google Analytics eCommerce Architecture and Implementation

Google Analytics eCommerce Architecture and Implementation

Table of Contents The Planning Phase Understand All the Attributes Build Your Implementation Specs The Implementation Phase Implement All Analytics Across All Platforms at…

15-minute read
The Customer Buying Cycle

The Customer Buying Cycle

Was there a time when you were looking at a Traffic Source report in Google Analytics and found out that there is specific traffic…

5-minute read
How to Build Data-Driven Marketing Strategies with Attribution Models

How to Build Data-Driven Marketing Strategies with Attribution Models

Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…

2-minute read

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