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As marketers and analysts look to Google Analytics 4 (GA4) for insights about how users are arriving to their sites, many find themselves befuddled…
Did you recently discover a newly launched CPG product via your smartphone or while walking past a store window? Chances are the former—and this…
The healthcare industry is undergoing a digital transformation, and web analytics is at the forefront of this change. By leveraging data-driven insights, healthcare organizations…
“The marketing funnel is dead!” “It’s time to embrace AI!” These are things digital marketers and e-commerce leaders are likely tired of hearing. While…
The analytical landscape has been an ever-moving target in recent years. Keeping up with your data collection methods and strategies is more important now…
This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…
In a groundbreaking move that could reshape the advertising world, Omnicom announced its acquisition of Interpublic Group. This merger marks a seismic shift in…
As the year comes to a close, we’re taking a moment to reflect on what an incredible journey 2024 has been. From insightful blogs…
Over the last decade, tag management systems (TMS) have undergone significant changes, transforming the way digital marketing and analytics professionals manage and implement website…
People often confuse “data management” and “data governance”. This summary will explain the difference between the two concepts, which are related but also critically…
InfoTrust has once again been certified as a Great Place to Work, marking the fifth consecutive year of earning this prestigious accolade. This recognition…
Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user engagement…
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