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This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…
In a groundbreaking move that could reshape the advertising world, Omnicom announced its acquisition of Interpublic Group. This merger marks a seismic shift in…
As the year comes to a close, we’re taking a moment to reflect on what an incredible journey 2024 has been. From insightful blogs…
Over the last decade, tag management systems (TMS) have undergone significant changes, transforming the way digital marketing and analytics professionals manage and implement website…
People often confuse “data management” and “data governance”. This summary will explain the difference between the two concepts, which are related but also critically…
InfoTrust has once again been certified as a Great Place to Work, marking the fifth consecutive year of earning this prestigious accolade. This recognition…
Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user engagement…
Event tracking is an essential part of your website data collection architecture. Apart from tracking pageviews and demographic details about your users, you can…
Consent Mode’s primary purpose is to mitigate losing data to users who have not consented while still respecting data privacy. To mitigate data loss,…
As the analytics world has transitioned from the supremacy of Universal Analytics into the new era of Google Analytics 4 (GA4), it has become…
When working with Google Analytics 4 (GA4) for Firebase, tracking issues can disrupt the accuracy of your data and impact decision-making. In this guide,…
Data Import allows you to add external data to your existing Google Analytics 4 (GA4) data. The data you can import is categorized into…
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