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The weather is cooling. Leaves are falling. You see your first Christmas display at your local home goods store. Mariah Carey starts playing on…
What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc.,…
Introduction You have probably heard about the sunsetting of Universal Analytics (UA) and the push towards Google Analytics 4 (GA4). At InfoTrust, we strongly…
In September 2021, the Kingdom of Saudi Arabia (KSA) issued its Personal Data Protection Law (PDPL) to regulate the processing of personal data. The…
Much has been made about 2023 being the year of reckoning for privacy regulations in the United States, with five states having new regulations…
Privacy protections in the United States take a big leap forward in 2023 with five states having new privacy laws going into effect. This…
EU Country Rulings Multiple data protection authorities across Europe have released unfavorable findings against Google Analytics (GA), including the latest iteration of Google Analytics…
The National Association for Business Resources has released their fall 2022 Best and Brightest Companies To Work For in the Nation—and InfoTrust is once…
Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…
Google Analytics 4 (GA4) filtering when compared to Universal Analytics (UA) is clearly more restrictive. Gone are the days of filtering by URL string….
On October 7, the White House announced an “Executive Order: On Enhancing Safeguards For United States (US) Signals Intelligence Activities.” President Biden did this…
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
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