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Google Analytics Special Profiles and Filters: 3rd Party Analytics Tools like ClickTale

Google Analytics Special Profiles and Filters: 3rd Party Analytics Tools like ClickTale

In spirit of the holiday season, some of the InfoTrust gang went on a road trip!  This week, Andy, Andrew and I are attending…

4-minute read
Google Tag Manager adds more support for marketing tags

Google Tag Manager adds more support for marketing tags

Just fresh off Google Analytics Blog, Tagging just got easier: Built-in templates for popular tags in Google Tag Manager. Using a marketing tag template is…

2-minute read
Google Analytics Reporting: Goal Flow

Google Analytics Reporting: Goal Flow

Two weeks ago I wrote about the Visitors Flow Report in Google Analytics and how it can visually display the navigation visitors take while…

3-minute read
Internal Training is Back!

Internal Training is Back!

One thing everyone asks me about during the interview process for InfoTrust is training.  And, of course, I respond that we love and value…

2-minute read
2012 Mobile Website Usage Whitepaper

2012 Mobile Website Usage Whitepaper

While things like daily deals and social networks are creating a new type of inbox, mobile devices and technologies are also shaping the ways in…

2-minute read
InfoTrust – A Salesforce Registered Consulting Partner

InfoTrust – A Salesforce Registered Consulting Partner

Over the past few months InfoTrust has earned many new certifications. We’re a Google Analytics Certified Partner, a Google Analytics Premium Authorized Reseller, and…

2-minute read
Understanding, Measuring and Participating in the Consumer Journey

Understanding, Measuring and Participating in the Consumer Journey

Often we look at Google Analytics, Omniture or any other analytics platform to understand what our consumers want. We have to consider, however, that…

4-minute read
Volunteering at the Ronald McDonald House

Volunteering at the Ronald McDonald House

The Ronald McDonald House Charities of Greater Cincinnati provides a supportive “home away from home” for families and their children who are receiving medical treatment at…

2-minute read
Product Launch – Tester for Google Analytics

Product Launch – Tester for Google Analytics

Every website today should have an analytics platform to measure website’s performance and collect data that will help companies make better marketing decisions. Google Analytics is…

2-minute read
Web Analytics Wednesdays Rollin' On!

Web Analytics Wednesdays Rollin' On!

Last week we had a terrific turnout at our second Web Analytics Wednesday event in Cincinnati! Many local professionals came out to connect with…

2-minute read
Using Visitor Flow Feature in Google Analytics and Why It's Valuable

Using Visitor Flow Feature in Google Analytics and Why It's Valuable

Understanding visitor behavior and navigation through your website is useful, sure, but it can be difficult to really visualize the actual path your website visitors take….

3-minute read
Email Marketing Best Practices

Email Marketing Best Practices

My partner in crime Amin Shawki described how to effectively track email campaigns in Google Analytics a few weeks ago and I highly encourage you to…

3-minute read

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