Interview with Joe Weinman on Creating Competitive Advantage

Interview with Joe Weinman on Creating Competitive Advantage

Joe Weinman is a global keynote speaker and expert of cloud computing economics. Having previously worked for Telx, HP, and AT&T, Joe went on to write Cloudonomics…

13-minute read
From Internship to Full-Time: Meet James Love

From Internship to Full-Time: Meet James Love

There is no doubt college internships provide invaluable real-world, hands-on experience for students. But, for James Love, his nine-month internship at InfoTrust resulted in…

5-minute read
Interview with Michael Beasley: The World of User Experience (UX)

Interview with Michael Beasley: The World of User Experience (UX)

  Michael Beasley is a User Experience Architect at ITHAKA and Author of Practical Web Analytics for User Experience, which teaches its readers how to use web…

14-minute read
Interview with Lutz Finger: Asking the Right Questions in Analytics

Interview with Lutz Finger: Asking the Right Questions in Analytics

Lutz Finger is the Director of Analytics at LinkedIn and Author of the book Ask, Measure, Learn, a comprehensive guide on understanding big data and…

14-minute read
Using Google Analytics for Accelerated Mobile Pages (AMP)

Using Google Analytics for Accelerated Mobile Pages (AMP)

Most likely, you’ve ran across Accelerated Mobile Pages (AMP) on the web already. You might’ve noticed them because they look a bit different and…

8-minute read
Interview with Brian Carroll: Complex Sales and Meaningful Lead Generation

Interview with Brian Carroll: Complex Sales and Meaningful Lead Generation

It was a great privilege to sit down with Brian Carroll, Chief Evangelist at MECLABS Institute and MarketingSherpa. Having started a blog back in…

11-minute read
Webinar Wrap-Up: Implementation That Drove 130% Increase in Marketing ROI

Webinar Wrap-Up: Implementation That Drove 130% Increase in Marketing ROI

On June 16th, 2016, our very own CEO Alex Yastrebenetsky presented the webinar: “Technical Implementation That Drove 130% Increase in Marketing ROI.” Illustrating the…

2-minute read
Interview with John Wall: The Truth About Marketing + Sharpening Your Saw

Interview with John Wall: The Truth About Marketing + Sharpening Your Saw

We had the great honor to sit down with John Wall, Producer of M Show Productions and Vice President of Marketing at EventHero, a…

12-minute read
Mobile App Tracking: Firebase Analytics or Google Analytics 360?

Mobile App Tracking: Firebase Analytics or Google Analytics 360?

You may have heard recently that Google released a new unified mobile app platform called Firebase, which includes a new mobile app tracking solution called…

4-minute read
Do You Need Google Analytics 360?

Do You Need Google Analytics 360?

The biggest Google Analytics announcement so far this year was made in March, when Google announced the Google Analytics 360 suite. Essentially, Google introduced…

7-minute read
Interview with Shama Hyder: From Academic to Digital Age Visionary

Interview with Shama Hyder: From Academic to Digital Age Visionary

Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The…

14-minute read
Interview with Joe Seale: New Tools and Scarce Talent

Interview with Joe Seale: New Tools and Scarce Talent

Joe Seale is VP and Digital Analytics Manager at Fifth Third Bank, headquartered in Cincinnati, Ohio. Previously, he served as the bank’s Senior Human…

20-minute read

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