Integrating Google Analytics 360 & DoubleClick for Publishers

Integrating Google Analytics 360 & DoubleClick for Publishers

For those in the publishing industry, advertising revenue is an extremely important aspect of the business model. In fact, for some companies, it’s the…

6-minute read
New Employee Spotlight: From the West Coast to Dubai!

New Employee Spotlight: From the West Coast to Dubai!

As InfoTrust continues to grow, we find ourselves in the position of constantly interviewing candidates. One of the first questions that most candidates ask…

5-minute read
Interview with Stéphane Hamel: Digital Analytics Maturity + the Industry

Interview with Stéphane Hamel: Digital Analytics Maturity + the Industry

Stéphane Hamel is everything from a keynote speaker to a freelance consultant, and is known as an industry expert on digital analytics. In fact, Stéphane…

26-minute read
Top 5 eCommerce Metrics for Dummies

Top 5 eCommerce Metrics for Dummies

I never thought I would start off a blog post with a quote from Ashton Kutcher, but it is 2016, so here goes nothing:…

7-minute read
Extra, Extra: Read All About Our News & Media Webinars!

Extra, Extra: Read All About Our News & Media Webinars!

We’re excited to announce an upcoming series of webinars specifically for the News and Media industries! Presented by Andy Gibson, Head of News &…

2-minute read
Interview with Joe Weinman on Creating Competitive Advantage

Interview with Joe Weinman on Creating Competitive Advantage

Joe Weinman is a global keynote speaker and expert of cloud computing economics. Having previously worked for Telx, HP, and AT&T, Joe went on to write Cloudonomics…

13-minute read
From Internship to Full-Time: Meet James Love

From Internship to Full-Time: Meet James Love

There is no doubt college internships provide invaluable real-world, hands-on experience for students. But, for James Love, his nine-month internship at InfoTrust resulted in…

5-minute read
Interview with Michael Beasley: The World of User Experience (UX)

Interview with Michael Beasley: The World of User Experience (UX)

  Michael Beasley is a User Experience Architect at ITHAKA and Author of Practical Web Analytics for User Experience, which teaches its readers how to use web…

14-minute read
Interview with Lutz Finger: Asking the Right Questions in Analytics

Interview with Lutz Finger: Asking the Right Questions in Analytics

Lutz Finger is the Director of Analytics at LinkedIn and Author of the book Ask, Measure, Learn, a comprehensive guide on understanding big data and…

14-minute read
Using Google Analytics for Accelerated Mobile Pages (AMP)

Using Google Analytics for Accelerated Mobile Pages (AMP)

Most likely, you’ve ran across Accelerated Mobile Pages (AMP) on the web already. You might’ve noticed them because they look a bit different and…

8-minute read
Interview with Brian Carroll: Complex Sales and Meaningful Lead Generation

Interview with Brian Carroll: Complex Sales and Meaningful Lead Generation

It was a great privilege to sit down with Brian Carroll, Chief Evangelist at MECLABS Institute and MarketingSherpa. Having started a blog back in…

11-minute read
Webinar Wrap-Up: Implementation That Drove 130% Increase in Marketing ROI

Webinar Wrap-Up: Implementation That Drove 130% Increase in Marketing ROI

On June 16th, 2016, our very own CEO Alex Yastrebenetsky presented the webinar: “Technical Implementation That Drove 130% Increase in Marketing ROI.” Illustrating the…

2-minute read
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