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InfoTrust is pleased to announce its new partnership with server-side data integration specialists, MetaRouter. Founded in 2018, MetaRouter is a leading identity resolution and…
My name is Lisa Wilms and here’s my story of joining a start-up company and the amazing opportunity it afforded me. At the time,…
As the calendar turned to 2023, it wasn’t just a new year but also a new era of privacy ushered in with the California…
As Google continues on the path towards creating a better overall experience for experiments in Google Analytics 4 (GA4), they recently announced more news…
Introduction Data is valuable, wouldn’t you agree? Whether it’s the revenue generated by your business or the number of leads you’ve generated, every slice…
First things first: Happy Data Privacy Day 2023! We hope you consent to having some fun this year! As we celebrate Data Privacy Day…
Executive Summary There is no doubt that virtual data warehousing (the “cloud”) is becoming increasingly important and is the future of how enterprises use…
InfoTrust is thrilled to announce the publication of its newest book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. As marketing, analytics, legal, and…
Google recently announced that both Google Optimize and the Google Optimize integration with Google Analytics 4 (GA4) will sunset on September 30, 2023. After…
For years, Google Analytics has been known for its simple hierarchy of Account > Property > View. If you took a Google Analytics Academy…
Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…
“Do you suppose we’ll meet any wild animals?” Dorothy timidly asked the Tin Man before being startled by the Lion on their trip down…
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