2022 marked a significant shift in the digital analytics landscape. Google announced that Universal Analytics would stop processing hits in July 2023 (July 2024…
As the online privacy landscape is advancing, the number of consent management platforms available is increasing and the regulatory requirements for organizations to comply…
At InfoTrust, we believe in leveraging our success to give back to the communities in which our team members live and work. Through our…
“How will we measure campaign effectiveness?” “How will we report conversions?” “Will attribution still be possible?” These are common questions from advertisers as they…
In an era driven by data, InfoTrust is making substantial strides in cementing its position as a leading provider of privacy-centric marketing analytics solutions….
In today’s digital landscape, understanding user behavior is crucial for businesses to optimize their online presence and drive growth. Google Analytics has been a…
Introduction Now that we have migrated away from Universal Analytics, you may be wondering to yourself, “How can I use Google Analytics 4 (GA4)…
Organizations across the globe are facing an influx of new requirements related to privacy legislation. While regulations vary significantly from one region to another,…
Author’s Note It has been some time that I have worked on the Display & Video 360 (DV360) platform and its functionalities. The product…
TL;DR First-party and zero-party data (ZPD) are taking on increasing importance in organizations’ data strategies, making it more important for executives to become conversant….
The funnel report is one of the most important reports available to digital marketers. Luckily, Google Analytics 4 (GA4) has made funnel reports more…
In the digital age, data plays a crucial role in decision-making for businesses. Google Analytics 4 (GA4) is a powerful tool that enables website…
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