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Get the full infographic In today’s increasingly privacy-centric marketing environment, first-party data has never been more important nor more difficult to collect. A recent…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
As a follow-up to our Google Analytics 4 (GA4) February 2022 update, in which we cover some key features of GA4 and address whether…
Product recommendation systems have become a pillar of e-commerce strategy and for good reason: Amazon boasts that 35 percent of products purchased come from…
Retail marketers and analytics professionals across the globe face a unique set of daily challenges. As a leader in the retail/eCommerce space (with partnerships…
A few weeks ago, I hit a milestone not yet reached by any of the non-co-founders at InfoTrust—my 10-year workiversary. In this day and…
Organizations without data governance rules occasionally find themselves imitating the “Confused Travolta” meme when employees move on or contractor services are discontinued. Why is…
Introduction Google Analytics 4 (GA4) is a new iteration not only of Google Analytics (GA) as a tool, but also as a way of…
On January 24, Google released a new Privacy Sandbox proposal for public discussion, the Topics API. While the new Topics API breaks from the…
In 2017, the InfoTrust team compiled its first-ever “Vivid Vision,” a three-year outlook that included company, community, and organizational culture goals. Expansion was atop…
InfoTrust has been named as one of the 2022 Ad Age Best Places to Work, a program created by Ad Age and Best Companies…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
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