What Advertisers Need to Know about Server-Side Analytics and Tagging

What Advertisers Need to Know about Server-Side Analytics and Tagging

Server-side tagging is the process of moving tags and third-party scripts off of your company’s website and onto a server that your organization owns…

4-minute read
Turning Clients into Raving Fans: A Net Promoter Score Update from InfoTrust

Turning Clients into Raving Fans: A Net Promoter Score Update from InfoTrust

At InfoTrust, we place the utmost importance on our client partnerships. At every level of our organization, we consistently try to find new ways…

4-minute read
Inc. Names InfoTrust Among 250 Fastest-Growing Midwest Companies

Inc. Names InfoTrust Among 250 Fastest-Growing Midwest Companies

Inc. Magazine has ranked InfoTrust among the Midwest’s 250 most successful and fastest-growing private companies on its recent Inc. 5000 Regionals list. This is…

2-minute read
Will I Lose Data Moving from Universal Analytics to GA4?

Will I Lose Data Moving from Universal Analytics to GA4?

As web analysts begin preparing for the fourth generation of Google Analytics, aptly named “Google Analytics 4,” a few common questions have cropped up…

5-minute read
Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

7-minute read
4 Actions to Further Support Women in the Workplace

4 Actions to Further Support Women in the Workplace

The last year has been challenging for everyone in the workforce, but the effects of COVID-19 have had a disproportionately high impact on women….

7-minute read
What are Realtime Reports?

What are Realtime Reports?

In today’s world, having a strong online presence is increasingly important across all industries. Without proper analytics implementation, your business risks falling behind to…

6-minute read
Google Analytics 4: An Introduction to Predictive Metrics

Google Analytics 4: An Introduction to Predictive Metrics

My wife and I welcomed our first child, Leon, to our family last year. His arrival brought sleepless nights, lots of time inside playing…

3-minute read
3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

9-minute read
InfoTrust Earns Looker Partner Certification

InfoTrust Earns Looker Partner Certification

CINCINNATI — The experienced digital analytics and customer data governance consulting team at InfoTrust is proud to announce that the organization achieved partner status…

2-minute read
Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…

5-minute read
Customer Profiling Using Google Analytics Data – An RFM Approach

Customer Profiling Using Google Analytics Data – An RFM Approach

As an analyst at InfoTrust, a partner once asked for help building customer profiles using data from Google Analytics. They needed help with defining…

13-minute read

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