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Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
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GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Display & Video 360
Certified Sales Partner
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Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
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Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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InfoTrust Articles

Google Analytics 4 Resources for Marketers and Analytics Pros

Google Analytics 4 Resources for Marketers and Analytics Pros

[Editor’s note: This article was last updated on June 8, 2022. New resources will be added as they become available.] October 2020 brought with…

4-minute read
Special #GiveToGrow Announcement for Our Book Launch

Special #GiveToGrow Announcement for Our Book Launch

As part of our “Give to Grow” mentality at InfoTrust, the team created InfoTrust Foundation in 2018 with an aim to maximize our impact…

3-minute read
Use Data to Drive Smarter Decisions this Holiday Season

Use Data to Drive Smarter Decisions this Holiday Season

We are in the last few days of summer, which for retailers means that the holidays are right around the corner. In this unprecedented…

6-minute read
A/B Experimentation & Best Practices for CPG Sites

A/B Experimentation & Best Practices for CPG Sites

What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…

13-minute read
InfoTrust Analyst Mai AlOwaish Published in Applied Marketing Analytics Journal

InfoTrust Analyst Mai AlOwaish Published in Applied Marketing Analytics Journal

The experienced digital analytics consulting team at InfoTrust is proud to share that Industry Team Lead Mai AlOwaish was recently published in Applied Marketing…

2-minute read
InfoTrust Named a Cincinnati Best Place to Work Finalist

InfoTrust Named a Cincinnati Best Place to Work Finalist

At InfoTrust, we strive daily to be the best place to work. Our dedication to the company’s core values—as well as our family-oriented culture—push…

2-minute read
Intro to Cookieless/Anonymous Tracking in Google Analytics

Intro to Cookieless/Anonymous Tracking in Google Analytics

You’ve heard about cookie restrictions which have spurred regulations like ePrivacy in EUR, and other regulations around customer data usage and consent such as…

8-minute read
You Could Be Missing GTM Data: Don’t Neglect the CSS Wildcard

You Could Be Missing GTM Data: Don’t Neglect the CSS Wildcard

Google Tag Manager’s CSS selector rule is arguably one of the most commonly used and talked about methods of tracking your cleverly-built pride and…

5-minute read
How to Navigate Through the Holiday Season During a Pandemic

How to Navigate Through the Holiday Season During a Pandemic

This holiday season will be a special one. Some big box stores have already announced they won’t be opening for Black Friday, and consumer…

7-minute read
InfoTrust Named to Inc. 5000 List for Sixth Straight Year

InfoTrust Named to Inc. 5000 List for Sixth Straight Year

Heard the news? InfoTrust has been ranked No. 2573 on the 2020 Inc. 5000 list with 3-year revenue growth of 160%. BLUE ASH, OH…

3-minute read
Reporting Differences and Common Discrepancies Between ‘Revenue’ and ‘Product Revenue’

Reporting Differences and Common Discrepancies Between ‘Revenue’ and ‘Product Revenue’

Have you ever noticed that the Google Analytics data model includes two metrics for reporting on revenue collection: revenue and product revenue? And not…

4-minute read
Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…

5-minute read
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