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Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
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GA Scorecard
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GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Display & Video 360
Certified Sales Partner
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Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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InfoTrust Articles

Overview of Data Import in Google Analytics 4

Overview of Data Import in Google Analytics 4

Google Analytics 4 (GA4), also known as GA4 App+Web, is the latest version of Google Analytics that offers a more advanced and comprehensive approach…

5-minute read
ChatGPT Ban in Italy: Privacy Concerns, AI, and What It Means for the Rest of Us

ChatGPT Ban in Italy: Privacy Concerns, AI, and What It Means for the Rest of Us

According to a UBS study, ChatGPT was estimated to have reached 100 million monthly active users in just two months after launch. This would…

7-minute read
(Not Set) in Google Analytics 4 Landing Page Report: Causes and Solutions

(Not Set) in Google Analytics 4 Landing Page Report: Causes and Solutions

Recently, InfoTrust consultants have received many questions related to (not set) in the Google Analytics (GA4) landing page reports. Whenever clients see a large…

4-minute read
Balancing Business Value and Compliance Risk: Restricted Data Processing

Balancing Business Value and Compliance Risk: Restricted Data Processing

A primary area of compliance risk for most organizations is the data collection architecture on the website, specifically tags and pixels. While most people…

7-minute read
Understanding Facebook CAPI Integration with Google Analytics 4 Using Server-Side Google Tag Manager

Understanding Facebook CAPI Integration with Google Analytics 4 Using Server-Side Google Tag Manager

One of the most sought-out solutions happens to be how to use Facebook Conversions API with the server-side implementation in Google Analytics 4 (GA4)….

8-minute read
Google Analytics 4 User Pathways Overview

Google Analytics 4 User Pathways Overview

What are people doing? A question asked by many, for many different reasons, in various situations. As a digital professional (marketing, analyst, experience, etc.)…

6-minute read
InfoTrust and Digital Experience Platform Optimizely Establish New Partnership

InfoTrust and Digital Experience Platform Optimizely Establish New Partnership

InfoTrust is pleased to announce its new partnership with Optimizely, the leading digital experience (DXP) platform provider. InfoTrust will join the Optimizely partner ecosystem as a…

3-minute read
Privacy-Focused Attribution Modeling: Steps to Approach Attribution Challenges

Privacy-Focused Attribution Modeling: Steps to Approach Attribution Challenges

With the launch of Google Analytics 4 (GA4) and the sunsetting of Universal Analytics, we have been working closely with our partners to ensure…

5-minute read
Healthy Diet, Healthy Body: Living a Healthy Life at InfoTrust

Healthy Diet, Healthy Body: Living a Healthy Life at InfoTrust

Too Much Freedom is Bad What does it mean to live a healthy life? Certainly, a question with multiple “right” answers (though far more…

5-minute read
InfoTrust Among Honorees on Cincinnati Business Courier’s Fast 55 Recipient List

InfoTrust Among Honorees on Cincinnati Business Courier’s Fast 55 Recipient List

InfoTrust is excited to announce we once again were named as an honoree for the Fast 55 program from the Cincinnati Business Courier. This…

2-minute read
Preparing for a New Privacy-Centric Data Reality in the Travel Industry in 2023 and Beyond

Preparing for a New Privacy-Centric Data Reality in the Travel Industry in 2023 and Beyond

Introduction The travel industry is facing a number of challenges around user privacy as it adapts to the expansion of privacy legislation. At the…

5-minute read
InfoTrust Sponsors the 2022 Digital Analytics Association Compensation Survey

InfoTrust Sponsors the 2022 Digital Analytics Association Compensation Survey

InfoTrust has sponsored the Digital Analytics Association (DAA) Compensation Survey since 2020. Wondering what that is exactly?  According to the DAA, the purpose of…

2-minute read
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