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If you’re thinking the Google Analytics 4 (GA4) reporting interface has changed quite a bit, you are not alone. Upon initial login the interface…
As we write this article, millions of people are in the process of leaving their roles for new opportunities at different organizations with higher…
2022 has been a busy year for Google Analytics (GA) in the domain of privacy. In February, the Austrian DPA announced the use of…
If you are new to working with Global JavaScript (JS) Variables inside of Google Tag Manager (GTM), you may want to refer to my…
Google Analytics 4 (GA4) has added many new features. One of the most important is called “Enhanced Measurement”. This will automatically track offsite links,…
What Is Firebase? Firebase is Google’s Backend-as-a-Service (BAAS) solution for mobile app development. Originally, it was developed and launched in 2011 by Firebase Inc….
Growing up in a minority household, my parents always wanted me to be a doctor. I decided to pursue that option and I majored…
In March, Google announced that it will sunset Universal Analytics (UA) in 2023. This change means you need to start the transition to Google…
InfoTrust is a company that is filled with the most amazing people—and one of those people is Shasnika DeMel. DeMel is an advanced analyst,…
Wondering what an audit and implementation is or why you should consider conducting one for your organization? Today, we’re going back to the basics…
The Challenge: Why Do We Need Dynamic Links? With hardware and technology advancement, our leads and customers are consuming content faster with each passing…
You probably saw the news, but in case you’ve been blissfully unaware, Google just announced that their beloved Universal Analytics (UA) will sunset on…
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