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For retailers, the holiday season is make-or-break. This time of year can account for a significant portion of annual sales, so it’s crucial that…
Unless you’ve been living under a rock, you’ve heard the news that Google is deprecating Google Universal Analytics (UA) by July of 2023 (October…
On Aug. 24, California’s Attorney General announced a settlement for $1.2 million with a powerhouse beauty retailer (Sephora) due to a violation of consumer…
How Do I Troubleshoot Potential Errors? Google Analytics 4 (GA4) has made numerous improvements over time. However, with any new tool and releases, we’re…
Overview This article covers the newly launched web analytics platform by Google, Google Analytics 4 (GA4), and its comparison, similarities, and improvements compared to…
Hello there! I’m Stephanie, a recruiter here at InfoTrust. I’m back with another edition of a Week in the Life of Series, where our…
Today, Inc. revealed that InfoTrust is on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The…
What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc,…
InfoTrust was recently named as one of the 2022 Best Employers in Ohio, the fourth year in a row. The annual list of the…
In an age where technology and data are ubiquitous, it is more important than ever to protect the information of individuals. Personal data can…
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
Many organizations, large and small, are beginning to transition from Universal Analytics (UA) to Google Analytics 4 (GA4) for their reporting. Similar to any…
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