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Once upon a time when I was a child, I harbored grand ambitions of one day becoming a Great Writer. Oh, that’s right. Not…
The plight of Google Analytics in the EU continues as the Danish DPA issued a press release regarding the use of Google Analytics for…
The holiday season presents many opportunities to buy advertising to drive sales. But what if your products are cross-category and target different customers at…
You’ve seen the statistics. It’s no secret that in today’s marketing environment users expect a higher level of personalized communication while at the same…
It’s no secret that at InfoTrust, we strive daily to be the best place to work. Our dedication to the company’s core values—as well…
Predictive audience methods are a powerful tool for increasing ROAS. By using predictive audience methods, you can target your marketing to the exact people…
One of InfoTrust’s core values is to “Contribute with Passion,” and InfoTrusters did just that across four offices (Cincinnati, Chicago, Dubai, and the Philippines)…
Hello there! I’m Zak, a recruiter here at InfoTrust. As a part of our series, “A Week in the Life,” where our recruiting team…
For retailers, the holiday season is make-or-break. This time of year can account for a significant portion of annual sales, so it’s crucial that…
Unless you’ve been living under a rock, you’ve heard the news that Google is deprecating Google Universal Analytics (UA) by July of 2023 (October…
On Aug. 24, California’s Attorney General announced a settlement for $1.2 million with a powerhouse beauty retailer (Sephora) due to a violation of consumer…
How Do I Troubleshoot Potential Errors? Google Analytics 4 (GA4) has made numerous improvements over time. However, with any new tool and releases, we’re…
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