Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
Tag Inspector Icon
Tag Inspector
Tag Auditing and Monitoring Platform Login >
GA Scorecard Icon
GA Scorecard
Assess Your Google Analytics Setup
GOOGLE MARKETING PLATFORM (GMP)
Advertising
Search Ads Icon
Search Ads 360
Certified Sales Partner
Display and Video 360 Icon
Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
Google Analytics 360 Icon
Google Analytics 360
Certified Sales Partner
Looker Studio Icon
Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
Amplitude Icon
Amplitude
Product Analytics Partner
Osano Icon
Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

Browse All Resources
Webinars & Events Articles & Guides Case Studies Videos & Demos Books
Who We Are
Culture and Values Why We're Different Customer Reviews InfoTrust Foundation Careers
Talk To Us

InfoTrust Articles

Setting Up Goals in Google Analytics 4

Setting Up Goals in Google Analytics 4

Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…

4-minute read
Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 (GA4) filtering when compared to Universal Analytics (UA) is clearly more restrictive. Gone are the days of filtering by URL string….

5-minute read
The Latest on the EU – US Data Sharing Agreement

The Latest on the EU – US Data Sharing Agreement

On October 7, the White House announced an “Executive Order: On Enhancing Safeguards For United States (US) Signals Intelligence Activities.” President Biden did this…

13-minute read
Recreating Core Universal Analytics Reports in Google Analytics 4: Top Behavior Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Behavior Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

6-minute read
Why InfoTrust’s Talent Acquisition Team Can’t Stop Raving about InHerSight

Why InfoTrust’s Talent Acquisition Team Can’t Stop Raving about InHerSight

What Is InHerSight? InHerSight is a website that partners with organizations like ours to hire, retain, and support working women. It provides future employees…

4-minute read
What You Need to Know about Google Analytics 4 Account Structure

What You Need to Know about Google Analytics 4 Account Structure

Google Analytics is the most powerful and effective tool for tracking and analyzing your website traffic. It is also the most popular: roughly 55…

7-minute read
3 Ways to Ensure Your Tag Events Are Firing Correctly

3 Ways to Ensure Your Tag Events Are Firing Correctly

Tags can be tricky and simple at the same time. The concept behind the Universal Analytics (UA) event tags are simple. Three values are…

5-minute read
Stay Golden, Dreamforce: The Impact of Being a Trailblazer

Stay Golden, Dreamforce: The Impact of Being a Trailblazer

Those of us who work in the customer relationship management (CRM) world know what Salesforce is. For those of you who don’t, just know…

5-minute read
InfoTrust Announces New Partnership with OWOX

InfoTrust Announces New Partnership with OWOX

InfoTrust is pleased to announce its new partnership with digital marketing analytics company OWOX. Founded in 2013, OWOX is a leading digital analytics platform…

3-minute read
InfoTrust Named Quanties Finalist, Second Year in Top Agency Category

InfoTrust Named Quanties Finalist, Second Year in Top Agency Category

The entire analytics consulting and technology team at InfoTrust is thrilled to be recognized as finalists in two categories at the upcoming Digital Analytics…

2-minute read
DebugView in Google Analytics 4: How Does It Work?

DebugView in Google Analytics 4: How Does It Work?

Google Analytics 4 (GA4) offers a lot of new features as compared to Universal Analytics. One of the new additions in GA4 is DebugView…

9-minute read
Mobile App Analytics: Why It’s a Must for the Health & Fitness Industry

Mobile App Analytics: Why It’s a Must for the Health & Fitness Industry

It’s no secret that we spend a lot of time on our smartphones. Whether it’s scrolling through social media accounts, checking emails, or even…

7-minute read
Posts By Industry
Popular Posts
Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
Resources Careers

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.