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As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…
Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…
Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced…
With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…
In 2019, I wrote an article all about this big industry data warehouse called BigQuery. Naturally a lot has changed in three years so…
InfoTrust has been named one of Inc. magazine’s Best Places to Work in 2019! This is the publication’s fourth-annual ranking of workplaces in the…
With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…
SessionCam is an intelligent, enterprise-level website optimization tool. Organizations utilize this cloud-based tool to reveal consumer behavior and discern problems in user experience that…
[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…
The early-morning grind in the Bay Area is real. Whether your weekdays are full of meetings or centered around overflowing email inboxes, a busy…
Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…
In a recent study, Washington University sociologist Caitlyn Collins spent 5 years interviewing women in Sweden, Germany, Italy, and the United States. Her findings…
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