The Journey from Academic Librarian to Digital Analytics Consultant

The Journey from Academic Librarian to Digital Analytics Consultant

Switching careers is hard. When you’re also moving to a new industry in a role that is totally different from anything you’ve ever done,…

4-minute read
Impact of Privacy Changes on Marketing: Retargeting

Impact of Privacy Changes on Marketing: Retargeting

Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…

5-minute read
Sessions in Google Analytics 4: What Are They and Where Can You Find Them?

Sessions in Google Analytics 4: What Are They and Where Can You Find Them?

As we enter the new year, we are getting closer to welcoming Google Analytics 4 (GA4) as the replacement to our beloved Universal Analytics…

4-minute read
How To Fix Multiple Payment Method Issues In Google Analytics

How To Fix Multiple Payment Method Issues In Google Analytics

Most online businesses, including eCommerce, accept payment online using multiple payment methods. These payment methods may include PayPal, card payment, Stripe, etc. This is…

5-minute read
Google Analytics Consent Mode | A Conceptual Review

Google Analytics Consent Mode | A Conceptual Review

Introduction Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user…

4-minute read
Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

About Google Signals Google Signals is an analytics feature provided by Google that enables cross-device reporting and remarketing. Integrated with Google Analytics, Signals helps…

9-minute read
2023 CPG Analytics Trends: Is Your Org Ready?

2023 CPG Analytics Trends: Is Your Org Ready?

What is your CPG organization doing to prepare for 2023? Each year brings several changes in the digital analytics landscape, and with that comes…

4-minute read
Why Should Media Companies Use Digital Analytics in 2023?

Why Should Media Companies Use Digital Analytics in 2023?

OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…

6-minute read
Top Business Retail Trends to Look Out for in 2023

Top Business Retail Trends to Look Out for in 2023

The retail industry is constantly evolving to meet the needs of consumers, and the coming year will see some interesting shifts in business trends….

4-minute read
Giving Thanks: InfoTrust Foundation’s Basket Brigade Returns IRL for 2022

Giving Thanks: InfoTrust Foundation’s Basket Brigade Returns IRL for 2022

At InfoTrust, one of the most important aspects of our organization is that we believe in supporting our community. No entity, whether it is…

6-minute read
A Week in the Life of: Digital Analytics Coordinator

A Week in the Life of: Digital Analytics Coordinator

Hello there! I’m Stephanie, a recruiter here at InfoTrust. I’m back with another edition of a Week in Life of Series, where our recruiting…

6-minute read
Improving the Insurance User Journey with Analytics in 2023

Improving the Insurance User Journey with Analytics in 2023

Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…

6-minute read

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