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Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
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GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Certified Sales Partner
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Display & Video 360
Certified Sales Partner
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Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
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Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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InfoTrust Articles

Embracing Hope: InfoTrust’s Basket Brigade in Cebu, Philippines

Embracing Hope: InfoTrust’s Basket Brigade in Cebu, Philippines

Having been a part of InfoTrust for over a year now, it never fails to amaze me on the company’s unwavering commitment to social…

4-minute read
How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

All Google Analytics 4 (GA4) property owners can now enable ‌data export to BigQuery and start to utilize the raw event data collected on…

2-minute read
The Value of Web Experimentation: Optimizely and Google Analytics 4

The Value of Web Experimentation: Optimizely and Google Analytics 4

As Google Optimize is sunset, more and more organizations are wondering what alternative web experimentation tools there might be and how they integrate with…

8-minute read
Empowering Change: InfoTrust’s Impact on Lean In and The Sandberg Goldberg Bernthal Family Foundation

Empowering Change: InfoTrust’s Impact on Lean In and The Sandberg Goldberg Bernthal Family Foundation

At InfoTrust, we are proud to partner with organizations that are dedicated to making a positive impact in the world. Today we’re highlighting the…

3-minute read
Google Tag Best Practices for Google Analytics 4

Google Tag Best Practices for Google Analytics 4

After collaborating with several of my colleagues at InfoTrust including Bryan Lamb, Head of Capabilities, Corey Chapman, Senior Tag Management Engineer, Chinonso Emma-Ebere, Tech…

4-minute read
Best Practices for Leveraging Custom Insights in Google Analytics 4

Best Practices for Leveraging Custom Insights in Google Analytics 4

What Are Custom Insights? Google Analytics 4 (GA4) offers Custom Insights to detect changes in your data that are important to your team specifically….

3-minute read
How to Track User Engagement and Behavior on Your Website Using Google Analytics 4 Custom Metrics

How to Track User Engagement and Behavior on Your Website Using Google Analytics 4 Custom Metrics

Understanding how users engage with your website is crucial for improving user experience and achieving your business goals. Google Analytics 4 (GA4) offers a…

5-minute read
How the InfoTrust Team Helps Fight CHD with HeartWorks

How the InfoTrust Team Helps Fight CHD with HeartWorks

Congenital heart defects (CHD) cast a shadow on the lives of 1 in 100 babies, marking them the most common birth defects. Yet, amidst…

3-minute read
Making a Difference: InfoTrust Foundation and The Childhood League Center Partner for Community Good

Making a Difference: InfoTrust Foundation and The Childhood League Center Partner for Community Good

At InfoTrust,‌ using our success to give back to the communities we inhabit is a great part of our culture. This includes our team…

3-minute read
Instant BigQuery Machine Learning (IBQML): Your Marketing AI Essential

Instant BigQuery Machine Learning (IBQML): Your Marketing AI Essential

AI is an often-mentioned term in the realms of digital analytics and marketing. It’s widely acknowledged that AI is reshaping marketing by harnessing the…

4-minute read
Changing Privacy Regulations and What to Do with Google Tags – Consent Mode

Changing Privacy Regulations and What to Do with Google Tags – Consent Mode

**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…

7-minute read
Prepare Your Healthcare Organization for 2024 with These 5 Data Trends

Prepare Your Healthcare Organization for 2024 with These 5 Data Trends

While the thought of turkey dinners and caroling might sound more appealing, it’s time to grab some eggnog and start planning for 2024, because…

5-minute read
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